Hearpreneur

OCTOBER 25, 2023

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. Every element on the page needs to be tuned to help convert visits into sales. The current returns process has too many touchpoints where shrinkage can happen.

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

YoungUpstarts

MARCH 3, 2020

Viral Marketing. According to Google, viral marketing is a “method of marketing where consumers are encouraged to share information about a company’s goods or services via the Internet.”. Don’t let that be the case, set up a system in your sales process that addresses all your past clients. The more noteworthy, the better.

Sales 165

Sales Marketing Social Media Viral 165

Startup Professionals Musings

MAY 30, 2021

Finding common elements for scaling is tough The site may need consumer revenue to survive. Maybe it’s selling local tours and taking a cut of the revenue. Watch out for local sales force requirements. Look at how large Groupon and Living Social’s sales forces are, and they are still struggling to maintain profitability.

Finder 361

Finder Startup Curation Seattle 361

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Neither would have achieved virality had customers not received something tangible for their efforts. Image source. Acquisition. Revival messaging.

Retention 113

Retention Marketing Acquisition Channel 113

Both Sides of the Table

SEPTEMBER 17, 2013

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. Build Non-Ad-Based Revenue.

Video 339

Video Technical Review Distribution Aggregator 339

Startup Professionals Musings

MAY 27, 2016

Similarly, mentioning viral marketing without specifics won’t assure fundability. Even social entrepreneurs need milestones, quantifiable results, and revenue to sustain their value. Investors expect to hear annual revenues, average margins, customer acquisition costs and sales pipelines. Focus on customer needs.

Technical Review 134

Technical Review Intellectual Property Due Diligence Angel Investor 134

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. Some goals may be measured by more than one metric. Take Booking.com.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Both Sides of the Table

APRIL 4, 2011

Measuring viral adoption is obviously important. Revenue Metrics. Revenue metrics are one of the first things I ask for from the startups in which I invest. I like to think of revenue drivers. And they are revenue drivers in that simplistically impressions x fill rate x eCPM equals revenue.

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

APRIL 4, 2017

There are the tangible benefits of leads, but there are the intangible benefits of developing as an industry thought leader and proving your knowledge, making it easier to build partnerships, find customers, and build out other channels (such as sales). Virality and Referral. Some resources for sales: Close.io Hacking Sales.

Channel 118

Channel Marketing Viral SEO 118

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Aug-15: Head of Sales (growth team). Apr-15: Head of Marketing (growth team). Jun-15: Community Manager (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

OCTOBER 14, 2016

Premium ventures need real traction, such as 100 million users, 10 million in revenue, or brand recognition around the world. If you don’t yet have a hundred investors knocking on your door, it’s time to put more focus on viral marketing, closing customers, and exponential growth. Active interest by a multitude of investors.

Intellectual Property 120

Intellectual Property Valuation Merger Exit Strategy 120

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. 21- Handling finances better.

Social Media 122

Social Media Entrepreneur Retention Finance 122

Cracking the Code

JANUARY 22, 2009

Building Your SaaS Sales Compensation Plan. Compensating the sales force is a difficult task and the key is usually to keep things simple, so that each sales rep knows what he needs to optimize to make more money at the end of the quarter. 1 of MRR generates $12 of annual revenue, so $1 commission equals 1/12=8.3%

Software Review 91

Software Review Clawback Sales Salary 91

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Ask every employee to focus on sales. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Shorten the close cycle to grow faster.

Social Media 329

Social Media Metrics Viral Channel 329

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. The “boring” but established, large market is where revenue is easy and competition is old, slow, and has something to lose.

Restful 202

Restful Founder Revenue Acquisition 202

Startup Professionals Musings

MARCH 20, 2023

Nice to have does not motivate a revenue stream. Technologies that cure world hunger may find that that hungry people don’t have money, and government agencies as customers are a very long sales cycle. This means more time and money for viral marketing, product iterations, and promotions. Limit the features and complexity.

Customer 276

Customer Sales Cycle Social Media Viral 276

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. Keep up with the competition.

Social Media 355

Social Media Media Reputation Viral 355

Hearpreneur

SEPTEMBER 9, 2022

The sales helped them raise $30K and the attention of a startup incubator, which offered them training and another $20K in funding. Over the years, despite massive losses, Netflix was able to bounce back and improve its revenue by 47%. Having a simple background in sales and marketing , he came up with attractive employee benefits.

Entrepreneur 97

Entrepreneur Bankruptcy Southern California South Africa 97

Steve Blank

NOVEMBER 16, 2009

In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” They’re putting money into web services/business – most without early revenue. End of theory.&#

Customer Development 223

Customer Development Web Developer Customer 223

Both Sides of the Table

MAY 19, 2010

The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends. Gilt Group is currently the largest private sale web site in US. Note that these are “gross” revenue numbers. I would also note that they claim 2.1

Partner 240

Partner New York City Cofounder Syndicate 240

Startup Professionals Musings

FEBRUARY 15, 2019

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Finalizing the web site validates your product plan and sales strategy. Viral marketing needs a website.

Viral 191

Viral Web Naming Internet 191

ConversionXL

FEBRUARY 12, 2019

This post gives you a data-backed approach to win more repeat sales. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. The most telling cohort, perhaps, is which promotion locked in the sale. Why to monitor the post-purchase experience by cohort.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

FEBRUARY 17, 2017

How to Optimize Your Referral Program and Boost Your Sales written by Guest Post read more at Duct Tape Marketing. Viral ideas attach themselves to top-of-the-mind stories, occurrences or environments. A referral program has a clear benefit for your company: you get new customers without doing any extra marketing or sales.

Programming 51

Programming Sales Cloud Customer 51

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In SolidWorks 2: The best VAR management program in the world?

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

JUNE 19, 2020

Nice to have does not motivate a revenue stream. Technologies that cure world hunger may find that that hungry people don’t have money, and government agencies as customers are a very long sales cycle. This means more time and money for viral marketing, product iterations, and promotions. Limit the features and complexity.

Technology 317

Technology Marketing Sales Cycle Social Media 317

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. of revenue, force-feeding sales pipelines with an unprofitable product. I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel.

Business Model 335

Business Model .Net Revenue IPO 335

Cracking the Code

FEBRUARY 23, 2011

It would have been easy to explain the difference by changes in the 2010/2011 revenue growth projections but unfortunately that is not the case. revenues while large caps are trading at 6.4x. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan.

Software Review 101

Software Review Technical Review Valuation Europe 101

BeyondVC

OCTOBER 2, 2015

generate as much revenue as you can to prove that customers find value and are willing to pay. focus first on user engagement and the revenue and bookings will follow. This is also the reason why next to VP of Sales, I would argue a VP of Customer Happiness/Success is a crucial hire. My answer is the less obvious one?—?focus

Revenue 60

Revenue Customer Metrics Aggregator 60

Rob Go

MAY 26, 2016

I’ve been thinking a little about non-recurring revenue businesses. I’m coming to the belief that these are under-appreciated categories of investment, especially since the gospel of recurring revenue, subscription commerce, and SaaS has been preached in recent years. That is not good.

Revenue 53

Revenue NPV Valuation Forecast 53

YoungUpstarts

AUGUST 6, 2012

Boston University’s business incubator has produced numerous success stories, including HemaQuest Pharmaceuticals with two drugs in Stage 2 clinical development to treat blood disorders and viral-related cancers, as well as Modular Genetics, a biotechnology company focused on sustainable gene engineering. Syracuse Student Sandbox.

Incubator 202

Incubator New York City Boston Intellectual Property 202

Occam's Razor

SEPTEMBER 24, 2012

I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). From that analysis, they could identify the incremental sales in country X compared to Y, Z and A. Facebook works. The case study seemed to contain a rookie mistake.

Metrics 165

Metrics Advertising Marketing Social Media 165

The Next Web

DECEMBER 12, 2013

In the early days of e-commerce, sales were typically the most important metric for success. Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic. Myth #5: You should explore all types of growth hacking to get big fast.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Up and Running

JULY 10, 2017

You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. Let’s take a look at the benefits now: Freemium customers could be a great source of virality. Solving the equation of value and revenue for your SaaS product is not easy. Let’s face it—everyone likes free stuff. 1 freemium.

Startup 110

Startup Non-Compete Viral Software Review 110

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. We know that existing big brands like Apple and Nike spend millions per year just to maintain their brand recognition.

Marketing 265

Marketing Viral SEM Startup 265

ConversionXL

FEBRUARY 27, 2019

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful demand generation campaigns break down silos between marketing and sales. Seed your launch campaign with advance sales. Definitions of failure also vary.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

APRIL 29, 2013

By the time you’re done with this article, I guarantee you’ll be thinking more strategically about Autoresponders, and ready to create content that’ll help you automate trust building exercises, shares, and sales. Disclaimer: This is provided you’re making sales. Sales email after 4-5 emails.

Campaign 130

Campaign Email Framework Clickthrough 130