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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Gaetano DiNardi. Conclusion.

B2B 94
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query. This is how closely the wording of your ads matches the keywords in your ad groups. How Modified Broad Match Works.

PPC 114
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Finding your One Metric That Matters

leananalyticsbook.com

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.). Recent Posts.

Metrics 58
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How to Optimize Videos for Conversions

ConversionXL

The presentation and organization goes a long way to generating comfort in the purchase decision.” First, you can use annotations to get viewers to clickthrough to another site while they’re watching. This enables you to get reach on both, but prevents SEO cannibalization. ” (via Unbounce). File Size Matters.

Video 48
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

If you do that, you can continuously refine the way you present your content to get more clicks, comments, shares, reach. Recommended reading: Increase Your Website Traffic & Engagement With Twitter Cards 15 Ways To Increase The Clickthrough Rates On Your Tweets. These techniques on Twitter help you do that. Other social networks.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

Beyond that, there’s also something to be learned from how the images within the links are presented, how the post was worded, and the subject matter itself. 15 Ways To Increase The Clickthrough Rates On Your Tweets. Most likely what people are looking for and what you’re offering do not match. Related to eCommerce or Design (3.

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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Don’t use the same exact match anchor text to link to a page dozens of times.

SEO 28