The Startup Toolkit

MAY 11, 2015

Thinking of social media as a set of tools (Twitter, Pinterest, etc) leads you down the road of doing a bit of everything, which tends to be a poor use of time. Driving traffic & sales. Twitter audiences are notoriously hard to reach (clickthroughs < 0.5%). Instead, think in terms of how it serves your business.

Social Media 20

Social Media Clickthrough Media Audience 20

ConversionXL

APRIL 14, 2021

There are two approaches to prospecting you can adopt to find leads and close sales: outbound and inbound. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Don’t skip ahead. Collect user data.

Video 141

Video Audience Metrics Analytics 141

Duct Tape Marketing

JANUARY 28, 2020

Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. You’re running an ad encouraging people to download your latest white paper on social media marketing trends for 2020. So let’s say you own a marketing consulting firm.

Advertising 93

Advertising Analytics Clickthrough Campaign 93

ConversionXL

FEBRUARY 16, 2012

Here’s an example of what a value proposition is NOT supposed to be like: Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the revenue cycle. You have to interview your customers to find it out, or use social media. It’s for people to read.

Clickthrough 134

Clickthrough Conversion Social Media Sales 134

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Goal 1 is for email signups and Goal 5 is sales). Social media. We wrote a whole post about driving sales with social media.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

JULY 8, 2014

Of course, you can learn about how to speak to these problems & understand the noise, through customer development , feedback loops , qualitative studies , and smart social media marketing strategies , but even then, you might still need some help getting the market’s attention. hours of every professional’s time each day.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

leananalyticsbook.com

AUGUST 19, 2012

To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact. Media is about time on page, pages per visit, and clickthrough rates. Later, many of these KPIs become accounting inputs—stuff like sales, margins, and so on. Collaborative.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Does the funnel begin on the clickthrough to the site? For example, the keyword search, the advertising campaign, the social media referral… Aren’t these part of your conversion story?

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

APRIL 11, 2016

Using video demos on product pages increased Zappos’ sales by up to 30%. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Example: Vidyard. via a form.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Recommended reading: It’s Not a Conversion Problem, It’s a Customer Development Problem How to Structure (and get the most out of) Customer Development Interviews How To Identify Your Target Market & Make More Sales Personas.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Duct Tape Marketing

MAY 30, 2012

No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your list with care. Using a tool to qualify subscribers. For some, email list building is simply a numbers game.

Email 65

Email Clickthrough Lean Social Media 65

ConversionXL

MAY 22, 2014

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. How To Identify Your Target Market & Make More Sales. Using A Data Driven Approach To Social Media Marketing. 15 Ways To Increase The Clickthrough Rates On Your Tweets.

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

MARCH 3, 2017

If you want to track things like backlinks from social channels or see which other sites/pages are sharing your content, it’s best to make use of the various available social media analytics tools. It is important that the content you create is mapped to lead nurturing content at each stage in the sales cycle.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. You want shopping to be fun.

Internet 114

Internet eCommerce Advertising Flash 114