Cloud Marketing PR Viral 
Both Sides of the Table
JANUARY 12, 2014
But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place. But it wasn’t to be.
Cracking the Code
MARCH 23, 2007
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Popular Media: the key to viral marketing. The following chart compare the impact of the tsunami in 2005 on the website traffic vs. the viral marketing campaign that they launched in 2007 with Popular Media.
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Cracking the Code
NOVEMBER 10, 2009
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Unveilling of the Bessemers 10 laws of Cloud Computing and SaaS - Winter 2010 Release. The Cloud computing stack is currently defined by three levels: SaaS, PaaS, and IaaS. Tuesday, November 10, 2009. Mind the GAAP!
Cracking the Code
FEBRUARY 23, 2011
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. and (2) their leadership position in multi-billion dollar markets will likely make them dominant players in the software landscape, even though they are still small today (SuccessFactors $2.5B Cloud Computing. (1).
Cracking the Code
JANUARY 16, 2012
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Cloud Computing. (1). sales and marketing. (10). Unveilling of the Bessemer's 10 laws of Cloud Comp. Impact of the recession on SaaS Sales&Marketing pr. Cracking The Code. anecdotes. (13).
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Cracking the Code
AUGUST 3, 2011
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Cloud Computing. (1). sales and marketing. (10). Unveilling of the Bessemer's 10 laws of Cloud Comp. Impact of the recession on SaaS Sales&Marketing pr. Cracking The Code. at 11:03 AM.
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