Cofounder Demand Dilution Sales 
Startup Professionals Musings
JANUARY 6, 2021
In reality, too many choices actually dilutes customer interest in your existing market, and makes your job of production, marketing, and support much more complex. Ongoing momentum requires a move to mainstream, or even late adopters, who demand simplicity in your base function. Focus first on finding more of the right customers.
Startup Professionals Musings
SEPTEMBER 27, 2023
Even though initial stock has no value or market, it is extremely valuable in dividing entity ownership between multiple co-founders, commensurate with their investment, contribution and role. Make sure the government waits for a stock sale to collect taxes. Key founder vesting should have no cliff.
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Startup Professionals Musings
APRIL 23, 2012
One of the first tough decisions that startup founders have to make is how to allocate or split the equity among co-founders. Expertise can be marketing, technical, financial, or sales. Even still, regardless of the initial equity split, you should seriously consider vesting your founders shares over at least two years.
Startup Professionals Musings
NOVEMBER 8, 2010
One of the first tough decisions that startup founders have to make is how to allocate or split the equity among co-founders. Expertise can be marketing, technical, financial, or sales. Even still, regardless of the initial equity split, you should seriously consider vesting your founders shares over at least two years.
YoungUpstarts
SEPTEMBER 23, 2017
I raised money and traded equity, but with my venture, I had to make one of the toughest decisions, to build it with some assistance of co-founders. Also, determine the market demand to make sure what you’re doing is sustainable. Find the right co-founders. Often, this is considered as a mistake.
Startup Professionals Musings
MAY 8, 2022
Most entrepreneurs struggle with many startup founders quandaries in building their business, and these key dilemmas are probably the biggest source of pain and failure for the entrepreneur lifestyle. Don’t wait for the harsh reality of the demanding business world to start thinking about these tradeoffs.
Startup Professionals Musings
JANUARY 15, 2021
Even though initial stock has no value or market, it is extremely valuable in dividing entity ownership between multiple co-founders, commensurate with their investment, contribution and role. Make sure the government waits for a stock sale to collect taxes. Key founder vesting should have no cliff.
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