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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue.

Framework 102
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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

The platform’s claim is that their publishers make the highest RPMs (Revenue-per-Thousand-Impressions) through their platforms, as compared to competitors. With a few simple lines of code, websites can enable full commenting for their properties with comment moderation, and engage with all their loyal followers.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For web services, we write use cases, including code snippets, which describe ways you can imagine people using the product. I see this happen far too often when people submit products to me for review to post on Product Hunt. Hugo Woodhead is the founder of Pilcro , which sells brand management software. His solution?

Product 110
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Episode 3b: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

How cofounders can collaborate without going crazy. At Smart Bear we were selling a code review tool, and if you paid $600 for Perforce, it was very hard for me to charge $600 hundred for an add-on to Perforce that did code review. We would rather chase revenue. They expected it to be a lot less, like $100.

Widget 204
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The Best Way To Communicate With And Convert Your Website Visitors

Duct Tape Marketing

Ben is the Chief Executive Olarker (CEO) and co-founder of Olark Live Chat. In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. Click on over and give us a review on iTunes, please!

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Sales enablement is the act of enabling salespeople to help them close more deals/bring in more revenue/hit their quota. Sales enablement software, instead, lets you do two things: 1.

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7 A/B Testing Resources for Startups and Solo Developers

mashable.com

It’s a pure-and-simple way of making design decisions that rely on real data rather than divergent and emotional opinions from co-founders and designers; after all, you can’t argue with facts. Some Code-Free A/B Testing Resources 1. Performable Performable gives you a simple and code-free way to conduct A/B testing.