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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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5 Practices For Developing A World-Class Startup Team

Startup Professionals Musings

It takes an effective team to attract and serve a community in business these days. With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer.

Developer 387
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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes.

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Evolving Your Personal Social Media Presence

YoungUpstarts

In the social media age, candidates are being judged on much more than just their resume and references. With recruiters increasingly scrutinizing applicants’ online personas, those on the job hunt must learn to evolve their personal social media presence. by Jean Dobey, founder and CEO of Hibe. Stay active.

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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Check out these critical tips for developing an effective marketing strategy for startups in boring industries. Choose your Market Audience. Choose a Brand Name.

Developer 159
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Guide To Develop A Highly Successful Online B2B Marketplace

ReadWriteStart

Many B2B companies are now looking to develop their own online B2B Marketplace with the potential of becoming industry leaders. This guide will introduce you to the basics of developing an online B2B marketplace. Then takes you through the various considerations for developing a highly successful online B2B marketplace.

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The Facebook Trap: How Social Media Gets Co-opted By Traditional Marketing

YoungUpstarts

It’s true that TV watchers tolerated (for a time) interruption advertising based on broad demographic data — but mining personal information from social media sites to target ads to consumers is high risk, low reward. I offer the following suggestions: Build your own customer communities. Restore community marketing.