Remove Conversion Remove Demand Remove Sales Cycle Remove Startup
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast.

Marketing 120
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Without marketing attracting the right accounts, there are no hot leads for sales to have meaningful conversations with. According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision.

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . Lesson 1: Choose the right demand generation funnel. Image source ).

Demand 101
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. That’s why you need a demand generation strategy.

Demand 115
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. However, as a founder of a small business or startup, you’re juggling many things. Conversion funnel: shows how prospects advance through the marketing funnel in a specific duration. Sales KPIs.

Founder 71
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My Life as a CEO (and VC): Chief Psychologist

Both Sides of the Table

How can I hit my quota selling to Deutsc he Bahn – their sales cycles are so slow! The funny thing about a startup is that if you keep it together for several years life happens along the way. It is such an under-discussed issue as we spend our time in startups mostly talking about products, marketing and fund raising.

Ireland 319