Remove Conversion Remove eCommerce Remove Equity Remove Retention
article thumbnail

What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

Coca-Cola has brand equity that makes people gravitate towards it. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Why brand equity matters now more than ever. Brand equity. It’s the safer bet. Every day in the U.S.,

Equity 94
article thumbnail

In 2017, GE Will Buy More Tech Startups Than Google

Hunter Walker

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tripwire Marketing: From Bankruptcy to Over 1 Million Dollars in Profits in One Year

ConversionXL

That summer a private equity fund acquired the assets of the company. Say you have 1000 customers and $1000 to spend on customer retention and loyalty. Conversely, before that thirty day tripwire, he is still likely to rebuy and become a whale. These numbers are not uncommon for tripwire marketing retention campaigns.

article thumbnail

Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

Does it actually impact conversion rates? Essentially, it’s the real-time individualization of a site to suit each visitor’s unique needs and guide them through a custom conversion funnel. Conversion rate is the main measure of personalization success… Image Source. increase in conversions. Tweet It!].

Web 48
article thumbnail

Seven Compelling Reasons Why You Should Redesign Your Website

crowdSPRING Blog

Perhaps your site’s ecommerce performance isn’t up to expectations, or you’re not getting as many conversions you’d like. You use A/B testing to determine if a change or addition will improve conversions. A redesign or revamp might be the thing you need to fix these issues.

Mobile 48
article thumbnail

How To Keep Your Company Alive – Observe, Orient, Decide and Act

Steve Blank

” Board members gave her a wakeup call: there was either going to be a much more realistic assessment tomorrow based on her first-hand customer conversations, or a new CEO. How can you shift focus to customer retention versus acquisition? Award equity to employees equal to the value of their reduced salaries.

article thumbnail

How To Make Your Brand “Likable” and Win More Revenue

ConversionXL

So, in conversion optimization, likability is an important and powerful psychological trigger. This is an important question, and as Conversion Consultant Jeremy Smith mentioned in a blog post , the definition itself is self-referential: “pleasant, friendly, and easy to like.”. At least in terms of an eCommerce site.

Revenue 48