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How to Fund Your Startup Without Losing Control

Up and Running

When you accept outside money, particularly a private equity (PE) investment, however, that changes. In this article, I’ll provide some personal stories of how investors have navigated the balance between raising private equity capital and not losing control of their startup. You make all the decisions, when you want, how you want.

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A Look at What’s Fueling Startup Investments in Colombia

ReadWriteStart

In addition to a growing connected population, a shift in consumer habits is driving eCommerce. The eCommerce industry is growing steadily, with a 24% increase in the number of digital transactions from 2016 to 2017. They’ve raised $14M from US-based VCs Portland Private Equity and Endeavor. Shift towards online consumption. –

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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

Coca-Cola has brand equity that makes people gravitate towards it. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Why brand equity matters now more than ever. Brand equity. It’s the safer bet. Every day in the U.S.,

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How To Keep Your Company Alive – Observe, Orient, Decide and Act

Steve Blank

” Board members gave her a wakeup call: there was either going to be a much more realistic assessment tomorrow based on her first-hand customer conversations, or a new CEO. Award equity to employees equal to the value of their reduced salaries. Can you also offer specialized services? Before layoffs, cut all salaries by 20%.

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Artificial Intelligence and Machine Learning– Explained

Steve Blank

An AI can provide recommendations based on user behaviors used in ecommerce to provide accurate suggestions of products to users for future purchases based on their shopping history. This can enable chatbots to have a conversation with people. Examples: Alexa and Siri. Recognize and Understand Your Voice.

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Improving checkout conversion

The Equity Kicker

Another way of looking at this data is to say that poor conversion of the checkout pages increase customer acquisition costs by 100-400%. Ecommerce Startup general interest' It’s showing that 50-80%+ of people who have got far enough through the purchase process to click on the checkout button then decide not to buy.

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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

In the venture capital/private equity business, investors are B2B microinfluencers. Other coinvestors: Limited partners, other VCs who are coinvestors, private equity funds which are potential growth-stage investors, etc. I don’t have bandwidth to engage in substantial conversations on Twitter. . Hootsuite.