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How User Generated Reviews Affect Conversion Rates

ConversionXL

increase in conversion rates. On-site and off-site user generated reviews both matter, and they both influence each other when it comes to conversions. In fact, Reevo found that the quantity of reviews alone correlates strongly with conversion rates: Image Source. At least in theory, it promotes meritocracy.

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Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas

ConversionXL

In case you’re unfamiliar with our conversion research framework, here’s a visual summary… Typically, when explaining web analytics analysis, I say it’s when you: “Conduct an analytics health check. And so will your conversion rate. Why Web Analytics Analysis Is Important. And those who don’t?

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163
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Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

ConversionXL

Bandit testing is a testing approach that uses algorithms to optimize your conversion target while the experiment is still running rather than after it has finished. b) Displaying a variation and observing a conversion happen instantaneously. A MAB framework can allow you to set it and forget. What is bandit testing?

Algorithm 113
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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. Some 74% of optimizers with a structured approach to conversion also claim improved sales. To do this, we recommend the ResearchXL Framework.

Analytics 127
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Website Redesign for Higher Conversions? Tread Lightly

ConversionXL

Your conversion rate is not what it could be – and you know you need to do something about it. If you just go ahead and redesign your site, chances are that it will fail – conversions / revenue per visitor actually go down. Should you redesign the whole website? Probably not though. It depends.

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

Mobile sites get more visitors, but apps fare better for engagement and conversion rates: comScore Mobile Metrix, U.S, Browse a fashionable ecommerce store (demo). Safari, frequently lagging behind, is often referred to as “the Internet Explorer of PWAs.”). Browsing the internet when you don’t have a connection?

Web 103