Duct Tape Marketing

MAY 4, 2016

So, don’t think of this post simply as a list, look at it as a table of contents to your education on the subject of Lead Generation and Conversion. Email Marketing– This includes the use of targeted and automated email campaigns based on conversion actions. Further Reading: The Ultimate Guide to eCommerce Email Marketing.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? These strategies can be useful in increasing initial conversions from your ads and website traffic, but offering large discounts too early in the life of the company will lower your gross margins and CAC, both of which will affect your unit economics and future financing conversations.

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Focus on Relevancy.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

DECEMBER 2, 2015

A/B/n tests are controlled experiments run on 1 or more variations + the original page that directly compare conversion rate means based on the changes made between variations. Bugs – if they’re around – are your main conversion killer. A/B Testing, Multivariate, and Bandit Algorithms: What’s the Difference? Probably not.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). When I say embarrass your senior management that's what I mean.

Management 68

Management Analytics San Diego Web 68

Occam's Razor

JUNE 6, 2007

The book contains a jumpstart guide for any business to get off to a flying start on day one (jump to Chapter 7), as well as for ecommerce sites or those that just do Support and of course a blogs. This blog works because you all generously participate in the conversation, something I am already very thankful for.

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

FEBRUARY 5, 2020

SEM and SEO templates. A simple funnel is a table that starts with sessions and follows the user through to conversion (e.g., Use this feature to construct a visualization of any process that can be represented by steps, not only a conversion funnel. Jeff Sauer’s report templates. Supermetrics. Sheets for Marketers.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

JANUARY 22, 2015

It should be so easy to see the ROI – especially when compared to opaque stuff like SEO. During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. But is it really so transparent as we’d like to think?

Analytics 48

Analytics SEM Metrics Conversion 48