Duct Tape Marketing

FEBRUARY 3, 2022

5:00] How do you put a tangible value on digital assets like a methodology or framework? [6:33] They may just do PPC or just do SEO or just do creative, but they're all over the, the country. So once you have that million, but that's a, it's a great time to think about the conversation. Amanda Dixon (11:33): Yes and no.

Entrepreneur 78

Entrepreneur Technical Review Cofounder Valuation 78

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. Some 74% of optimizers with a structured approach to conversion also claim improved sales. To do this, we recommend the ResearchXL Framework.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

APRIL 25, 2017

Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). There are, however, commonalities and frameworks that tend to work better than others. Different Conversion Optimization Team Structures.

Conversion 77

Conversion Technical Review Hiring HTML 77

ConversionXL

MAY 27, 2022

Explore buyer motivations with the Jobs-To-Be-Done framework. The Jobs-To-Be-Done (JTBD) framework helps you understand what your ideal buyer wants and provides the foundations to appeal to their desires in your content. For example, Optimizely is a hero to web developers that want to improve their conversion rates.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. To do that, we use prioritization frameworks. Here’s Growth Tribe’s G.R.O.W.S.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

AUGUST 22, 2011

Six Tips For Improving High Bounce / Low Conversion Web Pages. Lack Management Support or Buy-in? A Framework For Critical Thinking. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

FEBRUARY 9, 2015

My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). million Unique Visitor. million Unique Visitor.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

JUNE 13, 2017

Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. Scrum is a framework for developing and sustaining complex products.” Don’t Reinvent the Wheel: Stick to the Framework.

SCRUM 112

SCRUM Agile Marketing Development Team Review 112

ConversionXL

SEPTEMBER 18, 2019

Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. Once your in-house team maxes out conversions for that funnel, what will they do next? As Viljo Vabrit, Managing Director of CXL Agency notes: The best goal for every organization should be running a CRO program in-house.

Hiring 94

Hiring Analytics Framework Non-disclosure Agreement 94

ConversionXL

NOVEMBER 14, 2013

Moneyball was a story about a mediocre, under-funded baseball team achieving great things when managed by looking at the data. Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). Not happy with your conversions? What about PPC?

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. Produce built-in visualization magic.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. The Problem. All visits. Total revenue. Avg page views per visitors. Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

APRIL 14, 2016

According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. Even a mere 1 second delay can result in “11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”. seconds to 2.9

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. Adding the product to their basket was the right thing to do.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

DECEMBER 2, 2015

A/B/n tests are controlled experiments run on 1 or more variations + the original page that directly compare conversion rate means based on the changes made between variations. To do this, we recommend the ResearchXL Framework. ( to really understand the framework, read this post ). Define your target metrics. Distraction.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

JUNE 16, 2016

All basic conversion optimization things. We all know that the best way to come up with test ideas is to conduct conversion research. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Activation: Optimizing for that first conversion. They’re growth hacking.’

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Site Conversion Rate. You will need people who can understand the See-Think-Do framework , or have the knowledge to create a new business framework for you because they are so good at business and analytical thinking!

Analytics 140

Analytics Web Metrics DC 140

maplebutter.com

JANUARY 8, 2013

We’re considering doing SEO and PPC as well as cold calling to generate leads. Just ensure you understand your numbers and manage them well. $50 At the end of the conversation, ask them if they’d be willing to make an introduction. Entrepreneurs always struggle with competing priorities and manage expenses very closely.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Duct Tape Marketing

MARCH 24, 2016

Faster site speed is crucial for faster business growth and can have a massive impact on conversion rates. Walmart found a 2% increase in conversions for every 1-second decrease in site loading time. Identify and fix performance bottlenecks by consulting your web framework’s documentation. Let’s look at some stats.

Caching 28

Caching HTML Flash Hosting 28

Occam's Razor

OCTOBER 19, 2010

But overinvest in people and everything that is required to make those people successful: invest in process, invest in their training, invest in large monitors for them, invest in backing them up against senior management, invest in involving them in key business strategy meetings, invest in… you catch my drift). LivePerson.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

JULY 19, 2013

You’ve taken care to pick the perfect meats, sides and beverages for your guests, and though you’re operating on a budget, you’ve managed to come in just slightly under budget. This article on Web Marketing Today gives some really great advice on how to tackle the free shipping conversation realistically.

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. E.g. Message match / headline match from PPC ad to landing page. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140