Occam's Razor

OCTOBER 14, 2014

Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You'll tell them in 40 mins, leaving 20 for conversation. The goal will be to get to the point faster, and move the conversation away from the data to what should be done. The valiant hope is that they will do something.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

NOVEMBER 18, 2014

Now I can quite literally follow the path to every conversion. No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single session conversion scenarios!). I've used Sunbursts to do the same with keyword portfolios.

Analytics 143

Analytics Sierra Leone Channel Conversion 143