Occam's Razor

OCTOBER 14, 2014

In my case I'm looking at Social Media (boss LOVES social!), A common source of such benchmarks (be it digital marketing or SEO or Landing Pages or anything really) is extensive surveys an organization might send out to a hand selected group or tweeted to the masses via social media. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. This is a lot less pretty, but a lot more effective… The use of colors helps drag your eye to the column that's actually important, the red is effective at giving the core message (I should have made the 21 green, dang!),

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

NOVEMBER 18, 2014

It is easy to see the outliers, countries that are bunched together, and wonder if you need to find a job in Iceland as they can afford four-star hotels much more than others! The green intensity drags our eyes to handful of cells we need to look first. It is pretty nice. I like the last option the best. How many tourists? Sugar cane.

Analytics 143

Analytics Sierra Leone Channel Conversion 143