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How to Perfect Your Lead Generation Follow-up

Duct Tape Marketing

How to Perfect Your Lead Generation Follow-up written by John Jantsch read more at Duct Tape Marketing. Today we tackle Step #4 – How to Perfect Your Lead Generation Follow-up. The current infatuation of the internet marketing set is complex automated lead funnels.

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Seven Things Your Customers Can Do Better Than You

YoungUpstarts

It formed a team designed to bypass the internal innovation process and search for breakthrough innovations being created by outside ‘lead users.’ Girls from around the world were eager to get into the conversation — and P&G was able to market its products more subtly and effectively than before. Finally, the site took off.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I’ve also experimented with using services which are marketplaces between LPs and GPs: CEPRES , DiligenceVault , FundVeil , Harvest Exchange , and Palico. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” Deer Isle Group has built the D.I.G. Her answer? ‘I

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How To Write “Compelling” Copy When You Don’t Have An Audience.

ConversionXL

If you want to increase conversions, you have to figure out who exactly is your primary target audience, what they want, what matters to them and what are the sources of friction for them.” Make sure you’re doing relevant searches for your business, services or products on places like Mention.com, and the various social networks.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Relevance of Keywords to Search Queries. Do your keywords match what people are typing in the search box ? Focus on Relevancy.

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Is Lead Funnel Obsession Bad for Your Business

Duct Tape Marketing

So, in building a lead generation and conversion system there are two primary questions. Build a system that does that, and you won’t need to worry about all of the lever pulling elements and moving parts in most lead funnels today. You can start with a tool such as keywordtool.io

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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Massey Ferguson’s website, a leader in tractors and global harvesting, exemplifies consistency. Websites are not puzzles.

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