article thumbnail

How to Perfect Your Lead Generation Follow-up

Duct Tape Marketing

How to Perfect Your Lead Generation Follow-up written by John Jantsch read more at Duct Tape Marketing. Today we tackle Step #4 – How to Perfect Your Lead Generation Follow-up. The current infatuation of the internet marketing set is complex automated lead funnels.

article thumbnail

Seven Things Your Customers Can Do Better Than You

YoungUpstarts

It formed a team designed to bypass the internal innovation process and search for breakthrough innovations being created by outside ‘lead users.’ In 2011, Salesforce.com cut traditional lead generation spending by 69 percent while increasing spending on customer videos (by 1,300 percent) and social media.

Customer 168
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Write “Compelling” Copy When You Don’t Have An Audience.

ConversionXL

Make sure you’re doing relevant searches for your business, services or products on places like Mention.com, and the various social networks. The first two books that come up in a search for “quit smoking” on Amazon are by the same author – with the first having over 500 reviews. Harvest multiple types of reviews.

Audience 123
article thumbnail

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Relevance of Keywords to Search Queries. Do your keywords match what people are typing in the search box ? This is decided at the time of auction, i.e. when someone searches Google, Google then searches through your keyword set to determine if you are bidding on a term that is relevant to that query.

PPC 114
article thumbnail

Is Lead Funnel Obsession Bad for Your Business

Duct Tape Marketing

So, in building a lead generation and conversion system there are two primary questions. Build a system that does that, and you won’t need to worry about all of the lever pulling elements and moving parts in most lead funnels today. You can start with a tool such as keywordtool.io ” Qualify and set appointments.

Harvest 28
article thumbnail

B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Massey Ferguson’s website, a leader in tractors and global harvesting, exemplifies consistency. Websites are not puzzles.

B2B 73
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I’ve also experimented with using services which are marketplaces between LPs and GPs: CEPRES , DiligenceVault , FundVeil , Harvest Exchange , and Palico. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” Deer Isle Group has built the D.I.G. Her answer? ‘I