ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. customer retention ). Use conversion rate optimization to improve the shopping experience.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics: Tracking Offline Conversions. "Engagement" Is Not A Metric, It's An Excuse. Is Conversion Rate Enough? How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. Individuals don’t make B2B buying decisions; groups do. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

The Startup Magazine

SEPTEMBER 27, 2023

Your strategy will create social media posts, an ideal time to publish them, and the metrics needed to track your growth. Metrics can include lead magnet downloads, clicks coming from posts, shares per post, email sign-ups, and more. Always include a link to your website (home page or landing page) on your social media profiles.

PPC 122

PPC Social Media Marketing Audience 122

ConversionXL

MAY 19, 2016

When you do that, your Multi-Channel Funnel reports in Google Analytics can go from a generic Social > Email > Conversion attribution to something a little more useful, like Facebook-First Touch > Facebook Retargeted > Email – Content > Email – Sales > Conversion. How Do You Manage Tornadoes?

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

JUNE 16, 2016

All basic conversion optimization things. We all know that the best way to come up with test ideas is to conduct conversion research. Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. Activation: Optimizing for that first conversion. They’re growth hacking.’

Framework 48

Framework Programming Metrics Engineer 48

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. P.S. Do #1.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

JULY 11, 2016

Elite Camp is a 3-day traffic and (mainly) conversion event. Build a business case around conversion optimization. Conversion research revolves around one major question: How can we know which changes will be effective? Use PPC to promote content cost effectively (choose keywords nobody’s bidding on).

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

OCTOBER 30, 2021

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. Using Hubspot’s example, let’s say you spend $1,000 in PPC, which nets you 500 visitors.

Customer 133

Customer Churn Rate Retention Acquisition 133