Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Startup Lessons Learned

SEPTEMBER 30, 2008

So I initially gravitated to the CTO title, and not VP of Engineering. But since I spent a long time in a hybrid CTO/VP Engineering role, I still have this nagging question. In my mind, theyre racking up costs (one month for that part, two months for that other part, uh oh). I mean, have you seen other people? Heres my take.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

www.reincubate.com

FEBRUARY 1, 2010

Start-ups often hire at one extreme -- closer to a Lead Developer or VP of Engineering -- whereas corporates may focus on their CIO, which is potentially quite a different role. Contribute to development of primary business plan, with input on focus, costing and approach (platform, build vs. buy, resourcing, hosting strategy, time & cost).

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40

ConversionXL

APRIL 4, 2017

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. Social and Display Ads. This allows you to spend a lot on customer acquisition.

Channel 118

Channel Marketing Viral SEO 118

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., Veritas , the team building a low cost, residential wind turbine. but now they were actually trying to implement it. (If

Customer 247

Customer Cloud EC2 Channel 247

mashable.com

MAY 28, 2010

Descriptive names, such as Stuff White People Like or Blogging Basics 101 , immediately convey information about what you do. Johnson also says that search engine issues have affected the style of names. Amidst all the search engine and domain name drama, consider that names are memorable when they sound good. The downside?

Naming 94

Naming Technical Review Social Media Startup 94

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Professionals Musings

FEBRUARY 13, 2010

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125

The Next Web

FEBRUARY 28, 2014

I decided to use a personal favorite (Quora) just out of curiosity: So far, just from the first step, we have learned that there is interest in a) the cost of tailored suits, b) people want to get them online, c) they want to know if tailored suits are really worth it and d) there is a strong interest in the USA and China. customer discovery.

Social Media 157

Social Media Database Search SEM 157

ConversionXL

FEBRUARY 3, 2022

Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. Reverse engineer what already works and run experiments over the long-term. Search engine marketing: Driving ROI from searchers.

Framework 102

Framework Marketing Acquisition Retention 102

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot. Create Your Website.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot. Create Your Website.

Small Business 84

Small Business SEM SEO Social Network 84

Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” The total cost you end up paying is calculated on a per-click basis. The general goal with PPC advertising is to target the right keywords and organize them into effective campaigns and ad groups to make the cost of clicks trivial. PPC or SEO?

PPC 81

PPC Small Business Management Advertising 81

Eric Friedman

JULY 28, 2008

I had the chance to interview Randy Peterson of P&G for his upcoming participation in Search Engine Strategies 2008: San Jose where he will be speaking on the Keynote Roundtable: “Why Does Search Get the Credit for Everything?” For paid search, execution at a certain cost per click (visitor) is a basic measure of success.

San Jose 60

San Jose SEM Campaign SEO 60

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. Cost: Free. Search marketing.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. Cost: Free. Search marketing.

Social Media 48

Social Media Marketing Analytics Audience 48

crowdSPRING Blog

SEPTEMBER 20, 2010

In each case, we describe the resource, help you understand why you should consider using it, and offer tips on using with links to additional information if you’d like to read more about that resource. If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips.

Small Business 102

Small Business Analytics Social Media Search 102

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

I spent only hundreds of dollars a month and covered the entire spectrum of SEM. Even if I restricted myself to things like “code review tool,” the cost is two orders of magnitude more per click, and there’s tough, entrenched competition. And what’s the point anyway? I bought ads for $0.05/click

Customer 279

Customer Software Review SEM Technical Review 279

Seeing Both Sides

FEBRUARY 8, 2011

The cost of mapping your genes is falling rapidly. It's become very clear how this technique applies to products - consumers research their needs by searching this huge information database in the cloud called "Google" and find what products and services might serve their needs and proactively contact and, eventually, purchase those products.

Marketing 38

Marketing SEM Database Analytics 38

Duct Tape Marketing

NOVEMBER 10, 2015

The question is what is not measuring costing you in terms of wasted money and lost opportunity? It’s a great deal like cost to acquire a new client. With that in mind, a conversion is an email sign-up, a form completion, a registration, a request for information, an appointment and yes a click on the buy link.

Metrics 28

Metrics Small Business Analytics SEM 28

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners.

SEM 113

SEM SEO PPC Marketing 113

Occam's Razor

AUGUST 28, 2006

Depending on the cost of items you sell on your website each percent point of abandonment could represent tens of thousands to millions of dollars per month in revenue. Two examples: Shipping Costs: If people just want to know what the shipping cost make it easier for people to find shipping than having to go to checkout or add to cart.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JULY 1, 2008

Its job is also to provide information to people who want to learn and then call your phone center to buy. Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). Or just submit a lead and have you call them. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

crowdSPRING Blog

OCTOBER 27, 2013

Having said that, these may inform how you approach your business in the next 12 months; here ya go: 1. Beware, however, a loss of control over messaging, increased costs, and poor integration with your other marketing efforts. Other companies are moving in this direction, and recommendation engines are becoming more and more common.

Small Business 92

Small Business Securities and Exchange Commission Social Media Startup 92

crowdSPRING Blog

NOVEMBER 13, 2011

We write often of low-cost, high impact marketing tactics for small businesses and share tips for leveraging these. Search engine marketing is a tactic that is perfect for a lean, iterative approach to marketing. CPC is the cost-per-click model and with this you will only pay for the actual click-throughs that your campaign generates.

Advertising 103

Advertising Lean Marketing Campaign 103

Occam's Razor

APRIL 6, 2009

Finally the Purple Box, at the very top, contains other filters (cost, competition, keywords etc etc). Question: Budgets are really tight right now, can you help me find long tail keywords relevant for my business but that cost less than 30 cents? Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis. Closing Thought.

Search 103

Search PPC Matching Analytics 103