Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. In a business plan these are called marketing campaigns, which continue to rise in cost.

Viral 141

Viral Cost Marketing SEM 141

YoungUpstarts

MAY 11, 2016

But what happens when you grow your business, start running ad campaigns, have more competition and need to stand out on mobile and the web? This is why companies like Nitro Circus now use the url nitrocircus.live to take web browsers straight to their tour dates page. What is the Search Engine Marketing (SEM) value of new domains?

SEM 100

SEM Los Angeles Software Review Naming 100

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Viral 249

Viral Marketing Entrepreneur SEM 249

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. One of these experts, David T.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Viral 225

Viral Marketing SEM Startup 225

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Cost 255

Cost Burn Rate SEM Startup 255

YoungUpstarts

AUGUST 18, 2020

The use of digital marketing among young entrepreneurs does not come as a surprise since they are digital natives who do not know what a world without high-speed Internet looks like. Marketers can take advantage of various digital channels, including but not limited to search engines, email, social media, and web applications.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

www.reincubate.com

FEBRUARY 1, 2010

Email us or call +44 (0) 844 3579899 home about services blog labs Chief Technology Officer job description (for web, start-up or corporate) « Upgraded your iPhone to OS 3 but files are missing? Where necessary, produce cost-benefit and risk justifications for IT initiatives to win budgetary support from the board.

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40

Startup Professionals Musings

AUGUST 17, 2018

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. One of these experts, David T.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Gust

JUNE 10, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Cost 139

Cost Burn Rate SEM Startup 139

Startup Professionals Musings

APRIL 25, 2014

Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Lessons Learned

NOVEMBER 7, 2008

We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Dont worry about selecting particularly good keywords, if youre new to SEM. Just load them all in and choose a low cost-per-click. We finally settled on a $1.99 Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Professionals Musings

FEBRUARY 27, 2010

The page Title tag is predominantly displayed in search engine results as the first line of the result and is normally the link to your web page. These are HTML tags needed per page, which contain one or two sentences, and keywords and phrases, that briefly explain to the search engine what the web page is about. Reduce page load time.

Internet 120

Internet HTML SEO SEM 120

Startup Lessons Learned

SEPTEMBER 15, 2008

My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Expo SF (May.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Professionals Musings

AUGUST 6, 2016

Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. One of these experts, David T.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Enterprise Web Analytics in the Facebook Era. I wouldn’t expect anyone to do their job without access to the Web, so why on earth would I conduct an interview devoid of a computer and Web connection?

SEO 54

SEO SEM Social Media Search 54

Startup Professionals Musings

APRIL 16, 2011

Web sites that haven’t been updated in the last couple of years can’t possibly be alive. Contact related web sites that are well known, to request reciprocal links. Web page title tags. You need to name every page of your web site, and these names must contain your important search keywords. Marty Zwilling.

Search 233

Search SEM SEO Engineer 233

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM).

Social Media 120

Social Media Media SEM Startup 120

Startup Lessons Learned

SEPTEMBER 2, 2008

We wanted an agile approach that would allow us to build our software architecture as we needed it, without downtime, but also without large amounts of up-front cost. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Expo SF (May.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

SEPTEMBER 7, 2008

We talk about taking advantages of the incredible agility offered by modern web architecture for extremely rapid deployment, etc. It seems many startups these days are under a lot of pressure to outsource their development organization to save costs. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 30, 2008

If the CEO wants to completely change the product in order to serve a new customer segment, you need someone in the room who can digest the needs of the new (proposed) business, and lay out the costs of each possible approach. In my mind, theyre racking up costs (one month for that part, two months for that other part, uh oh).

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Cracking the Code

FEBRUARY 12, 2007

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Getting the most of your online marketing: the In & Out of SEM/SEO. Labels: internet , Portfolio. Cracking The Code. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4). Posted by Philippe Botteri.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. This includes ads, team costs (fraction of your weekly work hours invested), and any other effort required.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. If their team was a web or mobile app they actually had to buy Google or Facebook ads and create demand.).

Customer 258

Customer Cloud EC2 Channel 258

Startup Lessons Learned

SEPTEMBER 8, 2008

It cost us a few hundred thousand dollars to get our app up and running, but none of that was dollars spent on software licenses or professional services. I cant really imagine how much it cost our "grownup" counterparts at other dot-com startups to get their first app up and running. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

The Startup Magazine

JUNE 8, 2022

The demand for low-cost clothing and other items led to the growth of reselling business. With access to the internet a click away, the world has become a marketplace of unique startup ideas. Everyone can sell their services by using an internet connection; however, all are not experts in digital marketing. Image Source.

Entrepreneur 158

Entrepreneur SEM United States Web Development 158

Startup Professionals Musings

FEBRUARY 13, 2010

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125

Startup Lessons Learned

SEPTEMBER 10, 2008

This is still an essential practice, especially on the web. There was a time when "web content" was considered "not code" and therefore not routinely source controlled. Automated testing dramatically reduces the cost of certifying changes, because it removes all of the grunt work QA traditionally does in software. Expo SF (May.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Since we were only paying per click, it didnt cost us anything to cast a wide net. I just came across this post.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. They are detail oriented, cost focused, quality obsessed and chasing a big market opportunity.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Startup Lessons Learned

SEPTEMBER 2, 2008

Or your cost of customer acquisition just magically floats up to match your customer lifetime value. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

abovethecrowd.com

JULY 17, 2013

DirecTV has supported this feature for some time, initially on the Internet via the browser and more recently via their smartphone application. For each and every Internet company out there, mobile is rising as a percentage of all user visits. A recent Compuware survey found that 85% of users favor apps over the mobile web.

Mobile 96

Mobile SEM SEO Technical Review 96

Growthink Blog

JANUARY 21, 2013

To large part because of gatherings like this - where the best SEO, SEM / PPC, landing page, copy-writing, and e-mail marketing strategies, tactics, and techniques are shared and then used (and in volume) by creative and aggressive marketers worldwide - it is more challenging than ever to attract new customers online. Opportunity.

San Francisco 63

San Francisco SEM PPC Curation 63

Both Sides of the Table

MARCH 11, 2011

Last night I had the great privilege to interview Bill Gross , one of the Internet’s true pioneers. To say he has had an impact on the web would be an understatement. He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad.

Product 350

Product Tuvalu Dilution Incubator 350

The Next Web

NOVEMBER 11, 2013

Since public and private sectors are working together to bring more people to the mobile Internet, there is tremendous opportunity for growth in Brazil. An example of something similar is the program “ Ciência sem Fronteiras ,” a positive government initiative working to promote science knowledge exchange. As many in the U.S.

Brazil 149

Brazil Portugal Silicon Valley Mobile 149

YoungUpstarts

DECEMBER 15, 2014

We have access to so many online tools that can reduce startup costs and help the company to grow at a much faster rate than it could in the past. When starting Blog For Web , a site that tries to help bloggers, we tried dozens of software tools before we figured out what would be best. Making Jobs Easier For Employees.

Software Review 214

Software Review Software SEM Startup 214