ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48

PPC B2C B2B Sales Cycle 48

Duct Tape Marketing

OCTOBER 21, 2014

Mistake One: Keywords In Broad Match. AdWords is set by default to have your keywords in broad match, and this causes your keywords to match for a huge variety of searches you never intended. However, that is not the case and it costs you money! When beginning your account change the match type of your keywords.

Philadelphia 67

Philadelphia Cost Matching PPC 67

ConversionXL

MAY 14, 2019

Under the custom campaign type, you can choose from two bid strategies: Maximum Cost-per-view (CPV). Target Cost-per-mille (CPM). How much does it cost to advertise on YouTube? How does the cost of YouTube Ads compare to other platforms? There are even PPC strategies for account-based marketing.).

Campaign 133

Campaign Audience Channel Metrics 133

ConversionXL

NOVEMBER 13, 2019

I remember it because I made that call from my mobile phone internationally to Spain, and I’m very glad it was successful because it cost a fortune.” Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. .”

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

I remember it because I made that call from my mobile phone internationally to Spain, and I’m very glad it was successful because it cost a fortune.” Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. .”

SEO 49

SEO Hiring PPC Leadership 49

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. How much can a bad form cost you? Field length should match estimated text size. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle.

San Antonio 86

San Antonio Metrics B2B Analytics 86