CPA Distribution Metrics Revenue 
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on.
YoungUpstarts
MARCH 31, 2016
Engage trusted service professionals (attorney and CPA) who have worked with startups before. How else can you define a sales process or know what to look for when you hire a sales manager or seek distribution partnerships? Most VCs don’t invest pre-revenue. Set out goals and metrics for your business. Ask questions.
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www.clickz.com
JANUARY 7, 2013
CPM Calculator CPA Calculator Website Optimization ROI Calculator. Ad Industry Metrics. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. Then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing.
Up and Running
MAY 28, 2015
We’re looking at our lean business planning is about strategy, tactics, concrete specifics including milestones, metrics, tasks and schedule, and essential numbers to run a business, all of which lead to managing cash flow. What distribution, are we using gems or are we a web? It is a very difficult proposition.
Occam's Razor
AUGUST 12, 2013
MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. But how do we distribute credit for the conversions across all those channels? My distribution above is a good starting point. All three challenges are important.
Small Business Force
FEBRUARY 21, 2014
This doesn't mean you have to become a CPA or go take a boatload of accounting courses, but, at least, learn to understand what's in a basic income statement and balance sheet and what they mean. Follow the "gospel of cash flow" and it starts with revenue generation. This is more than just revenue or expense. What are yours?
Occam's Razor
AUGUST 9, 2016
Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.
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