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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. Not all conversions are directly tied to revenue. If audience building is a priority, email subscribers should be an important metric. But which of these metrics makes a real impact?

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What a CFO Can Do For Your Agency

Duct Tape Marketing

Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. You can spend on as a risk without putting you outside of the metric. I appreciate it.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on.

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Key Performance Indicators (KPIs) for Optimization

ConversionXL

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.

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6 SaaS Metrics You Should Track - ReadWriteCloud

www.readwriteweb.com

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. CMRR Definition : CMRR is "Contracted Monthly Recurring Revenue." CPA Definition : CPA is "Cost per Acquisition." The calcuation is 100 / churn_percentage.

Metrics 58
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6 SaaS Metrics You Should Track - ReadWriteCloud

www.readwriteweb.com

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. CMRR Definition : CMRR is "Contracted Monthly Recurring Revenue." CPA Definition : CPA is "Cost per Acquisition." The calcuation is 100 / churn_percentage.

Metrics 58