Startup Professionals Musings
JUNE 4, 2021
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Marty Zwilling.
Transformify
MAY 28, 2018
Some recruitment software solutions rely on matching algorithms but are these matching algorithms and machine learning one and the same thing? Let’s start with the matching algorithms which are easier to understand. progressively improve performance on a specific task) with data , without being explicitly programmed. [1].
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
MARCH 23, 2013
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per action (CPA).
Startup Professionals Musings
OCTOBER 3, 2010
This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per action (CPA). SEM is sometimes called “buying your way into search results.”
Duct Tape Marketing
AUGUST 13, 2015
How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Here are a few ways to optimize your titles and on-page SEO: Use a hyphen or colon. Don’t use the same exact match anchor text to link to a page dozens of times.
ConversionXL
APRIL 12, 2017
E.g. Message match / headline match from PPC ad to landing page. Field length should match estimated text size. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Preferences, intents, etc. Action-level personalization.
Occam's Razor
AUGUST 9, 2016
SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Your SEO team can do the begging, if required. :).
Expert insights. Personalized for you.
385 
Let's personalize your content