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Curation Through Connection: Why Marketers Should Look Beyond Just Data

YoungUpstarts

The initial delight around a curated advertising experience has been met with recent blowback around data privacy, with Facebook and Wells Fargo serving as two prominent examples. If consumers are going to reject this brand of ‘personalization,’ companies need to now find less intrusive, more authentic ways to connect with customers.

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These Five Principles Will Accelerate Innovation

Steve Blank

To help a large Defense organization wrestle with how to increase the velocity of innovation in their ranks Steve Blank and I spent the better part of last week with our heads together reviewing everything we learned in the five years since we merged the concepts of problem curation and Lean while launching the innovation pipeline.

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7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. These experts will curate the information, point to the best sources, and summarize implications for you.

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4 Simple Ways To Optimize Your Customer Reviews For Higher Conversions

YoungUpstarts

Today’s customers are increasingly skeptical and distrusting, especially when it comes to marketing. This is why having a robust library of honest customer reviews is so essential for building trust and confidence with new customers. So, how can you optimize customer feedback in a more strategic way? Let’s discuss.

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How To Create A Customer Success Track

Duct Tape Marketing

How To Create A Customer Success Track written by Kyndall Ramirez read more at Duct Tape Marketing. Key Takeaway: What if instead of simply selling your products and services to customers you began to think about the ultimate transformation your customers are seeking? 3:13] What a customer success track is. [4:28]

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Why You Should Encourage Customer Reviews (And How To Do It)

YoungUpstarts

Generally, that adds up to a win for customers: they get personalized, efficient service for a fraction of the price. In fact, a steady hand here can win back dissatisfied customers. The Why: Changing Customer Expectations. That means you need to respond with authentic compassion for customer issues—no canned replies.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. Sales finds aligned accounts and works with marketing to create customized journeys. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.