Remove Customer Development Remove Demand Remove Distribution Remove Software
article thumbnail

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. Because it isn’t until after first customer ship that a startup discovers that their initial hypotheses were simply wrong (i.e.

article thumbnail

How To Find the Right Co-Founders?

Steve Blank

For example, if you’re building a mobile app, then the key activities are: app software development, user interface design and demand creation skills. Filed under: Customer Development. Customer Development' Can these skills be outsourced to partners or are they integral to the DNA of the company?

Cofounder 335
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. We’ve pivoted our Lean LaunchPad / I-Corps curriculum.

article thumbnail

Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Back then, an entrepreneur used a serial product development process that proceeded step-by-step with little if any customer feedback. Waterfall Development was all about execution of the requirements document. Best practices in software development started to move to agile development in the early 2000’s.

Lean 120
article thumbnail

Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

Lean 244
article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Secondly, they had an owned & operated (O&O) website – Google.com – and Overture had shut down GoTo.com at the request of their very profitable and large distribution partners. Immediately thereafter Amazon became a large business.

Product 350
article thumbnail

Why The Movie Industry Can’t Innovate and the Result is SOPA

Steve Blank

1940’s – movie studios had to divest their distribution channel – they owned over 50% of the movie theaters in the U.S. With a new channel of distribution, home movie rentals surpassed movie theater tickets. It was 75 years until studios had to deal with technology changing their platform and distribution channel.