Remove Customer Development Remove Demo Remove Design Remove Developer
article thumbnail

Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. Filed under: Customer Development , Lean LaunchPad , Teaching.

Lean 315
article thumbnail

Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). Price is not an afterthought, it is essential business design.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Learning Through Reflection

Steve Blank

If you’ve read any of my previous posts, you know I believe that: a product is just a part of a startup, but understanding customers, channel, pricing, – the business model – is what turns a product into a business. Demo Days Versus Lesson Learned Presentations. Everything depends on a demo, presentation and speaking style.

Lean 120
article thumbnail

Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

article thumbnail

The Class That Changed the Way Entrepreneurship is Taught

Steve Blank

A decade later, I began to teach the foundations of Lean, first at UC Berkeley (Customer Development) and then at Stanford using cases and business plans. For each of these parts of the course design we needed to consider where on the spectrum of directed versus experiential each of the five parts of the class would fall.

Lean 433
article thumbnail

SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. We must have made them play the demo twenty times.

Video 164
article thumbnail

Going to Trade Shows Like it Matters – Part 2

Steve Blank

And inviting to the booth/dinner/private demo. General Comments for both Awareness and Lead Generation Demo’s I don’t care how small the booth or trade show is, do a canned demo every 20 to 30 minutes regardless of whether anyone is at your booth or not. Demo’s are the heart of the booth. One of them is a loser.