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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. I used to always tell my development team, “you need to design a product that my dad could use.

Customer 280
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.) What plan says that?

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

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Who’s Doing the Learning?

Steve Blank

Alice and Bettina had taken an idea they had tested in the class – building toys for young girls to have fun with Science, Technology, Engineering, and Math, and started a company. As soon as they had designed the product, they found a contract manufacturer to build the product in China. Hiring PR Agencies. They learned a ton.

PR 316
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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Objects in Our Mirror are Larger than they Appear Our first goal was to set up benchmarks to measure the performance of our own graphics boards on the real applications our customers used (Photoshop, Quark, Illustrator and PageMaker.) Now as VP of Marketing, I could have sat back and let my PR agency handle the press.

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Who’s Doing the Learning?

Steve Blank

Alice and Bettina had taken an idea they had tested in the class – building toys for young girls to have fun with Science, Technology, Engineering, and Math, and started a company. As soon as they had designed the product, they found a contract manufacturer to build the product in China. Hiring PR Agencies. They learned a ton.

PR 208