Customer Development Developer Mobile Product Development 
Steve Blank
NOVEMBER 13, 2012
I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. After waiting for a week or so for the book to make it to Japan, I was very much shocked how impressed I was by the Customer Development Model detailed in the book. ————-.
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
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Steve Blank
OCTOBER 15, 2019
Today, as large organizations are facing continuous disruption, they’ve recognized that their existing strategy and organizational structures aren’t nimble enough to access and mobilize the innovative talent and technology they need to meet these challenges. In government agencies process versus product has gone further.
Steve Blank
SEPTEMBER 5, 2018
Their idea is that consumers will want a subscription service for short form entertainment (10-minute programs) for mobile rather than full length movies. Will consumers want to watch short-form mobile entertainment? They needed to be sure that what they were building was what customers wanted and needed. The result?
Both Sides of the Table
NOVEMBER 1, 2009
I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. I was impressed with their desire to truly understand the customer. Back then it seemed foreign.
Steve Blank
JANUARY 6, 2014
For the last 75 years products (both durable goods and software) were built via Waterfall development. This process forced companies to release and launch products by model years, and market new and “improved” versions. And these changes may have unintended consequences leading to customer dissatisfaction and confusion.
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
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