Remove Customer Development Remove Hosting Remove Lean Remove Sales
article thumbnail

Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

article thumbnail

A full day of Lean Startup Workshops on December 4, 2012

Startup Lessons Learned

This post was co-written by Eric Ries and Sarah Milstein, co-hosts of The Lean Startup Conference. This year, for the first time, we've added a day of workshops and site visits to The Lean Startup Conference. The Lean Entrepreneur: Embrace the Unknown to Go Big with Patrick Vlaskovits and Brant Cooper.

Lean 154
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

kaChing has been very active in the Lean Startup movement. With case studies like this, we aim to illustrate specific Lean Startup techniques through the stories of current practitioners. .&# At the same time, whenever a customer closes an account, kaChing contacts the person to find out why; most agree to a short phone interview.

article thumbnail

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. Check your assumptions, what went wrong?

article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

For a startup, having great sales DNA is a wonderful asset. The problem stems from selling each customer a custom one-time product. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. They are closing orders.

Customer 167
article thumbnail

Workshop: The Lean Entrepreneur with Brant Cooper & Patrick Vlaskovits

Startup Lessons Learned

This post was co-written by Eric Ries and Sarah Milstein, co-hosts of The Lean Startup Conference. Ever since Eric announced Patrick and Brant's new book The Lean Entrepreneur (with illustrations by FAKEGRIMLOCK ), we've been excited to be part of the book launch. What aspect of Lean Startup methods most inspires you?

Lean 141
article thumbnail

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May. .

Audience 119