Remove Customer Development Remove Marketing Remove Mobile Remove Silicon Valley
article thumbnail

Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. Leveraging my marketing skills, I successfully made what Steve calls an “onslaught launch”, generating a lot of press coverage and apparent early success. But customers didn’t agree.

Japan 292
article thumbnail

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Early-stage Regional Venture Funds–part 2 of 3 of Bigger in Bend

Steve Blank

Success depends on finding startups that have identified acute customer pains in large markets where conditions are ripe for a new entrant. The cloud , open-source development tools and web 2.0 Startups still need capital to scale once they find good product-market fit and a repeatable-scalable business model.).

article thumbnail

The Secret History of Silicon Valley Part X: Stanford Crosses the.

Steve Blank

military to rearm and mobilize. Stanford had a Customer Development loop going on inside their own lab. The discoveries in tube and circuit research suggested new electronic intelligence and countermeasure techniques and systems; in turn the needs of the Applied Lab pushed tube and circuit development.

article thumbnail

Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335
article thumbnail

China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

For the last 10 years China essentially closed its search, media and social network software market to foreign companies with the result that Google, Facebook, Twitter, YouTube, Dropbox, and 30,000 other websites were not accessible from China. They also probably haven’t seen a phone that isn’t mobile.) business models. Unlike U.S.

China 323
article thumbnail

Beyond the Lemonade Stand: How to Teach High School Students Lean Startups

Steve Blank

Therefore we needed them to think and learn about two parts of a startup; 1) ideation - how to create new ideas and 2) customer development – how do they test the validity of their idea (is it the right product, customer, channel, pricing, etc.). Hawken students practicing Customer Discovery in a mall.

Lean 334