Steve Blank
AUGUST 31, 2009
At their best, these processes provide detailed plans, checkpoints and milestones for every step in getting a product out the door: sizing markets, estimating sales, developing marketing requirements documents, prioritizing product features. So what’s wrong the product development model?
David Teten
APRIL 1, 2021
Similarly, customer introductions are invaluable in the early days, but become less valuable once a company has a fully-formed go to market function.”. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. Organize events in your vertical. Customer Development.
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Steve Blank
SEPTEMBER 17, 2009
This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.
Steve Blank
SEPTEMBER 10, 2009
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Perhaps you can determine whether a product is new by asking customers to name the competition.
Steve Blank
JUNE 8, 2009
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.
Steve Blank
DECEMBER 7, 2009
Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. Would you mind if you could share to us the name your competitor who stole your ideas ?
Steve Blank
OCTOBER 8, 2009
My boss, the CEO, had just come from a string of successes at Convergent Technologies, Intel and Digital Equipment, names that at that time carried a lot of weight. Your response and version #3 begs another question, namely: was everyone treated this way or just you? Customer development isn’t just for [.]
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