Customer Development, Product, Product Development and Viral

[Review] The Lean Startup

YoungUpstarts

APRIL 21, 2013

Creators of new products in environments of extreme uncertainty, startups face enormous risks. Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. As a startup owner, what can you do to improve your chances?

Lean

Lean Technical Review North America Startup

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco

San Francisco CPA SEM CTO Hire

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Nothing made any difference.

Demand

Demand San Francisco Lean Continuous Deployment

Lessons Learned: Validated learning about customers

Startup Lessons Learned

APRIL 14, 2009

This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. In fact, this company hasn’t shipped any new products in months.

Customer

Customer San Francisco Lean Hockey Stick

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

In my experience, the majority of changes we made to products have no effect at all on customer behavior. This kind of result is typical when you ship a redesign of some part of your product. Without split-testing, your product tends to get prettier over time. First of all, why split-test? One last note on reporting.

San Francisco

San Francisco Lean Technical Review Continuous Deployment

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Audience

Audience San Francisco Continuous Deployment Lean

Lean Analytics: The Best Numbers for Non-Tech Companies

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. Stickiness, Ben and Alistair say, is where people move on too quickly--they don’t make sure they really have a product that has the right features and functionality to meet their customers’ needs.

Analytics

Analytics Lean Widget Metrics

Fail Fast, Fail Cheap? A contrarian point of view

VC Cafe

SEPTEMBER 10, 2010

Others would go even further and say it is better to launch half a product than a half-assed product. The Four Steps to the Epiphany (highly recommended book by Steve Blank) preaches for customer development before product development, advocating a quick launch with a minimal feature set rather than a full fledged product offering.

Lean

Lean Customer Development Audience Viral

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.

Customer

Customer San Francisco Viral Lean

Lessons Learned: Three freemium strategies

Startup Lessons Learned

JANUARY 27, 2009

These are companies that generate revenue by offering a free product with an upsell or premium version. At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? Is it that they act as free advertising for our premium product?

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: CPI > CPC

Startup Lessons Learned

JANUARY 11, 2009

If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. If you have a virally-growing app, you dont need the extra installs.

San Francisco

San Francisco Social Network Lean Continuous Deployment

Engagement loops: beyond viral

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Synthetic notifications.

Viral

Viral San Francisco Lean Continuous Deployment

Common Growth Hacking Myths (and How Growth Actually Works)

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K September, 2012 – Andrew Chen, who currently does growth at Uber , writes You don’t need a growth hacker , which encourages companies to really consider whether they have product-market fit before hiring a growth hacker.

Retention

Retention Metrics Acquisition Conversion

How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

Many of them have really cool products shipping or about to be released, and I wholeheartedly agree with my friends at the iFund that the next generation of applications is going to be amazing. The store determines which products sit on which shelves, and which yours sits next to. On Facebook, viral distribution has proved decisive.

Distribution

Distribution San Francisco Lean Continuous Deployment

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

Take a look at The App Store after the gold rush - FierceDeveloper : According to a recent BusinessWeek feature , the flood of new games, productivity tools and related iPhone software is making it difficult for the vast majority of apps to crack the consumer consciousness. Acqusition competition is how new apps get new customers.

San Francisco

San Francisco Lean Retention SEM

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

In most applications, most of the time, customers return to use the application not in response to a notification or event, but under their own volition. These decisions are critical to the success of any high-engagement product, and they take place entirely inside the minds of customers. Impressive.

Metrics

Metrics San Francisco Lean Viral

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

APRIL 7, 2010

There are often counter-intuitive changes in customer behavior that depend on little details. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. Over many years, we’ve learned a lot about what customers want.

San Francisco

San Francisco Lean Metrics Design

The Ultimate Guide to Starting a Software Company

Up and Running

MAY 23, 2016

Noah has been a key figure in the making of LivePlan, our own SaaS product. A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review

Software Review Software Delaware Forecast

Innovation inside the box

Startup Lessons Learned

OCTOBER 11, 2009

Lessons Learned by Eric Ries Sunday, October 11, 2009 Innovation inside the box I was recently privy to a product prioritization meeting in a relatively large company. The team spent an hour trying to decide on a new pricing strategy for their main product line. It was fascinating. The whole process had taken.

San Francisco

San Francisco Lean Metrics Continuous Deployment

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Do some Customer Development instead.

San Francisco

San Francisco PR Lean Early Stage

Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

Question 1: When youre adding features to a product used by an existing user base, do you still do split testing to determine usage patterns? Sometimes, testing with existing customers is more complicated than with new customers. If youre worried it, either run the test against new customers or run it for longer than usual.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: The hacker's lament

Startup Lessons Learned

DECEMBER 7, 2008

In a few cases, they are clearly smart people in a bad situation, and Ive written about their pain in The product managers lament and The engineering managers lament. The "just fix it" mentality is counter-productive here. At the end of the day, the product development team of a startup (large or small) is a service organization.

Software Review

Software Review Technical Review Part-Time VPE San Francisco

Lessons Learned: Continuous integration step-by-step

Startup Lessons Learned

DECEMBER 8, 2008

Maybe two different developers made changes to the same underlying subsystem, but in incompatible ways. Maybe operations has changed the OS configuration in production in a way that is incompatible with some developers change. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Software Review

Software Review San Francisco Lean Continuous Deployment

The four kinds of work, and how to get them done: part three

Startup Lessons Learned

DECEMBER 6, 2008

Lessons Learned by Eric Ries Saturday, December 6, 2008 The four kinds of work, and how to get them done: part three Those startups that manage to build a product people want have to deal with the consequences of that success. Having early customers means balancing the needs of your existing customers with the desire to find new ones.

San Francisco

San Francisco SCRUM Lean Continuous Deployment

Assessing fit with the Wisdom of Crowds

Startup Lessons Learned

DECEMBER 30, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Take a look and let me know what you think.

San Francisco

San Francisco Lean Continuous Deployment DC

[Excerpt] Earlyvangelists: The Most Important Customers of All

ReadWriteStart

JUNE 20, 2012

and “Does our solution (a product, a website or an app) solve the problem in a compelling way?” Here’s how: Develop the Product for the Few, Not the Many. Marketing or Product Management hosts focus groups, analyzes sales data from the field, and looks at customer feature requests and complaints.

Customer

Customer Advisory Board Engineer Cofounder

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Is the company growing because of an amazing viral loop paired with a strong engagement loop? Most of the article is about the features – new and old – of the product. For understanding what’s really going on with a product, this alternate form is far superior. Hopefully, that’s not the case.

San Francisco

San Francisco Metrics Lean PR

Where is the best place to find a rockstar developer to bring it to life?

www.quora.com

JANUARY 16, 2011

" => I have not bothered to put up a landing page, survey to test customer demand, or done any customer development whatsoever. "Where is the best place to find a rockstar developer to bring it to life?" Nor does picking apart 200 web products and analyzing what works and doesn't.

Developer

Developer Technical Review Cofounder Technical Cofounder

Reframing the problems with “Freemium” by charging the marketing department

A Smart Bear: Startups and Marketing for Geeks

APRIL 16, 2013

Freemium is not customer development Just imagine how much you’ll learn once you have 1,000 real, active users of the system: Everything from behavioral statistics (which features are actually used?) to democratic product development (voting on which features customers would like to see next?).

Marketing

Marketing Viral Campaign Business Model

Lessons Learned: Getting started with split-testing

Startup Lessons Learned

DECEMBER 7, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Take a look and let me know what you think.

San Francisco

San Francisco Lean Continuous Deployment DC

StartUpRoar

[Review] The Lean Startup

Lessons Learned: The three drivers of growth for your business.

Trending Sources

Lessons Learned: Using AdWords to assess demand for your new.

Lessons Learned: Validated learning about customers

Lessons Learned: The one line split-test, or how to A/B all the time

Andrew Chen: Growing renewable audiences

Lean Analytics: The Best Numbers for Non-Tech Companies

Fail Fast, Fail Cheap? A contrarian point of view

Business ecology and the four customer currencies

Lessons Learned: Three freemium strategies

Lessons Learned: CPI > CPC

Engagement loops: beyond viral

Common Growth Hacking Myths (and How Growth Actually Works)

How to get distribution advantage on the iPhone

Lessons Learned: The App Store after the gold rush

Lessons Learned: The metrics and levers of engagement.

Learning is better than optimization (the local maximum problem)

The Ultimate Guide to Starting a Software Company

Innovation inside the box

Lessons Learned: Don't launch

Lessons Learned: Q&A with an actual reader

Lessons Learned: The hacker's lament

Lessons Learned: Continuous integration step-by-step

The four kinds of work, and how to get them done: part three

Assessing fit with the Wisdom of Crowds

[Excerpt] Earlyvangelists: The Most Important Customers of All

The Superbowl ad test

Where is the best place to find a rockstar developer to bring it to life?

Reframing the problems with “Freemium” by charging the marketing department

Lessons Learned: Getting started with split-testing

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