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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses.

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Choosing Between A Mobile App And A Website For Your Business

The Startup Magazine

Social media integration is cheap and easy to set up, helping you reach customers through social networks. A responsive website that works on all devices is essential as you need a way of connecting with desktop users as well. That and the fact that your website needs to work on all screen sizes.

Mobile 99
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Top 29 Startup Posts May 2010

SoCal CTO

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Now, thanks to social media, you don't have to outspend. They’re deep into Customer Development ,” he said. You could just outspend. You could use brute force to get the word out.

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7 Customer Service Trends To Watch And Leverage In 2012

YoungUpstarts

Providing exceptional customer service has long been seen as a competitive advantage. Social media, mobile technologies and altering demographics present businesses of every size with tremendous opportunities. In 2012, smart, forward-looking companies will be viewing customer service in new ways. Being Social.

Customer 154
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China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

For the last 10 years China essentially closed its search, media and social network software market to foreign companies with the result that Google, Facebook, Twitter, YouTube, Dropbox, and 30,000 other websites were not accessible from China. Filed under: China , Customer Development , Technology , Venture Capital.

China 327
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

. - Local MVP (most valuable professional) customers are critical in helping Microsoft penetrate foreign markets affordably and effectively, providing the firm its most effective marketing communications and saving it hundreds of millions of dollars in support costs. First, they’re loyal — that’s the price of admission.

Customer 154
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Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

It must cross boundaries, working cooperatively with other divisions in your business such as sales, marketing, social media, PR, product development, and the like. There’s so much more that customer advocates can do to grow your business. Cheaping out” on resources. Not integrating references into the growth strategy.