Customer Design Metrics Product Name 
ConversionXL
APRIL 23, 2019
Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. How to Design Your “Add to Cart” Function and Shopping Cart Page. Metrics to keep in mind: Average transaction value; Average quantity per transaction. Your ecommerce checkout flow is where the money is at.
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more. I couldn’t care less about those.
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ConversionXL
SEPTEMBER 20, 2016
Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Empathic design is one such technique, an underutilized facet of qualitative research. What is Empathic Design? What you’re looking for are the implicit reasons people use your product.
Venture Chronicles
OCTOBER 27, 2011
I have gone through some really bad customer experiences with online and offline services but few have rivaled that of my recent trials and tribulations with web conferencing service providers. And when the next customer has the same problem it will be groundhog day all over again.
ConversionXL
AUGUST 5, 2014
If we can assume that a searcher’s goal is to find the product that’s right for them, there are some essential principles that go into designing a search experience that will get them to the exact product they’re looking for with as little hassle as possible. Button design.
ConversionXL
FEBRUARY 24, 2014
Best Shopping Cart Design. Metrics to keep in mind here: Average transaction value. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price. What Should Cart Add Look Like?
Duct Tape Marketing
SEPTEMBER 8, 2017
Business spends huge money on sending their message to customers, but the results leave much to be desired: For every $92 spent acquiring customers, only $1 is spent converting them; besides, only 8% of users pay attention to marketing ads and click on them. Link product to a high-involvement issue. You focus on a product.
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