ConversionXL
AUGUST 5, 2013
While so many landing page optimization efforts go toward better structure , copy , design or call to action - it’s often the missing scent that’s the culprit. Same girl, same design, same call to action look, same copy. Ad design (or email design etc) needs to match landing page design. They match!
ConversionXL
APRIL 23, 2019
Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. How to Design Your “Add to Cart” Function and Shopping Cart Page. Metrics to keep in mind: Average transaction value; Average quantity per transaction. Your ecommerce checkout flow is where the money is at.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
SEPTEMBER 20, 2016
Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Empathic design is one such technique, an underutilized facet of qualitative research. What is Empathic Design? What you’re looking for are the implicit reasons people use your product.
Steve Blank
APRIL 9, 2009
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The same was true for the Product Marketing group. I couldn’t care less about those.
ConversionXL
AUGUST 5, 2014
If we can assume that a searcher’s goal is to find the product that’s right for them, there are some essential principles that go into designing a search experience that will get them to the exact product they’re looking for with as little hassle as possible. Button design.
ConversionXL
FEBRUARY 24, 2014
Best Shopping Cart Design. Metrics to keep in mind here: Average transaction value. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price. What Should Cart Add Look Like? Try demo here.
Duct Tape Marketing
SEPTEMBER 8, 2017
They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names. Focus on metrics such as ad frequency, CTR, number of leads, relevance score, clicks by interest, and performance by placement. Marketing tip: Track your ads like crazy.
Expert insights. Personalized for you.
111 
Let's personalize your content