Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 120

Analytics Retention Social Media Campaign 120

YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. I have been involved in many of these innovations, mainly through my last startup venture, a company that became the world’s leading provider of credit card loyalty solutions with bank customers in 30 countries.

Programming 150

Programming Turkey Social Media Redemption 150

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Startup Professionals Musings

OCTOBER 2, 2018

Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Put your customer at the top, rather than technology.

Marketing 240

Marketing Viral Channel Metrics 240

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. Real time web usage outpaces business models. While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear.

Internet 113

Internet eCommerce Advertising Flash 113

mashable.com

JULY 18, 2012

Google bought web 2.0 In July 2007 Google acquired web security and archiving company Postini for $625 million. Google bought web 2.0 In July 2007 Google acquired web security and archiving company Postini for $625 million. On2 designed video codec technology which Google used to optimize its WebM video format.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Startup Professionals Musings

NOVEMBER 2, 2013

Currently, social media is the least used of all customer interaction methods. Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. What’s the problem? My advice is to pick one, start slow, and spread out as you learn.

Social Media 267

Social Media Media Social Network Viral 267

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Worry about the sales results. What did we learn? That’s 10x what many websites convert.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Austin Startup

FEBRUARY 24, 2019

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. They were critical to winning the rest of the market, which largely followed their moves. They will bring you revenue, delight your clients (the right salespeople care about the ultimate value delivered?—?not

Software Review 48

Software Review Sales Cofounder Analytics 48

Ben's Blog

JUNE 18, 2011

If we are in a bubble, that is a bit of an odd commentary for a company that grew revenues 83% year-over-year and grew earnings 93% year-over-year. In 2000, I was CEO of the first cloud computing company, Loudcloud, where the price for a customer running a redundant version of a basic internet application was approximately $150,000 per month.

Technical Review 76

Technical Review Software Review Valuation Internet 76

ConversionXL

NOVEMBER 4, 2011

Conversion optimization is the method of tuning websites or landing pages with the goal of converting more visitors into customers. Customers often behave unexpectedly. Customers often behave unexpectedly. A confused mind always says ‘no’, goes the old direct marketing adage. A/B testing. CityCliq: 88.9%

Conversion 109

Conversion Framework Technical Review Sales 109

Startup Lessons Learned

APRIL 7, 2010

Instead, we try to accelerate with respect to validated learning about customers. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. There are often counter-intuitive changes in customer behavior that depend on little details.

San Francisco 154

San Francisco Lean Metrics Design 154

Startup Professionals Musings

APRIL 9, 2012

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

YoungUpstarts

JULY 4, 2011

We all know how important it is for businesses to track social conversations online; recently, we’ve seen a flood of web monitoring tools just for this purpose. Learn What Customers Saying. View an aggregation of customer reviews and online mentions. Market to these contacts directly based on available public information.

Small Business 162

Small Business Management Aggregator Social Network 162

Startup Professionals Musings

JULY 9, 2011

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 261

Social Media Media Marketing Social Network 261

Startup Professionals Musings

FEBRUARY 3, 2011

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

www.usatoday.com

JULY 16, 2012

To greet renters and hand over the keys, Hertz sometimes hires a stand-in through TaskRabbit, a Web-based company that matches time-deprived people in need of temporary assistants with freelance errand runners who have passed criminal background checks and are looking for extra income. People are telling their parents," says CEO Brian Chesky.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Startup Professionals Musings

JUNE 4, 2010

Dell announced over a year ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 222

Social Media Media Marketing Social Network 222

Startup Professionals Musings

FEBRUARY 11, 2010

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Create a Customized Dashboard – Earn Love, Drive Change. #2. Leverage Custom Alerts – Let Data Kick Your Butt Into Action. #3. Create a Customized Dashboard – Earn Love, Drive Change!

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

SEPTEMBER 19, 2011

How do you figure out if you are spending more money reaching the exact same current or prospective customers multiple times? To answer this question the company took their customer lists (catalog and email) and identified like-type customers. Like-type as in customers that share certain common attributes. The people.

.Net 119

.Net Campaign Analytics Channel 119

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. So what is this mysterious metric?

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

JULY 31, 2006

My personal view on why we should use Unique is that every session is not an opportunity to get a customer to hit submit order (I do realize this sounds scandalous, more so because like a majority of you I live in the world of ecommerce : ). Is your company heavily into Direct Marketing (email, snail mail etc)?

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. The web is dead. Mobile web is dead. Our advertising will rain down massive revenues! !" Programmatic platforms are a panacea.

Analytics 60

Analytics Marketing Mobile Audience 60

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I have a few contractors to do the technical side of my work and a customer support person, but that’s it. I didn’t have that contractor doing customer support. The difference here is the entry-level cost to buying web property, not physical property, is much lower than what it is to buy real-world properties. Adding Ad Revenue.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Rob Go

AUGUST 10, 2011

As LinkedIn , Zynga , Groupon and other Web 2.0 This naturally leads people to speculate on the still private financials of other Web 2.0 If Twitter is going to prove deserving of this valuation, their success will be directly tied to brand marketers continuing to embrace the service, especially with their ads platform.

Advertising 62

Advertising Valuation Channel Distribution 62

Occam's Razor

AUGUST 28, 2006

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Hence at its highest level the metric helps you understand how much money is left on the table by your customers. You can test these to prove if they move the right levers for your customers.

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

APRIL 20, 2016

Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the revenue cycle”. In fact, by talking about ‘ multivariate testing ‘ or ‘ Voice of Customer ,’ you call to prospects that are the right audience for your product. Just Know Your Customer.

B2B 48

B2B Audience North America Boston 48