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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? PPC Keyword ID’s Visible on Landing Pages.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

The clicks aren’t from potential customers, but they’re often from real people. Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. Competing businesses may click on each other’s PPC ads to waste money. If you can—great!

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. Sales finds aligned accounts and works with marketing to create customized journeys. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. Considering position #1 has been shown to get 33% of traffic, you can lose a lot of potential customers. With a myopic focus on conversion rate optimization, it’s hard to balance these and make an informed decision. Image Source.

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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

But when they hide information, misclassify information, or flat-out fail to measure information but make you think they have, the effect is the same. The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out. It’s not your fault.

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Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

Product pages and landing pages have the same goal: converting the user into a customer. The conversion is what’s important here, not the completeness of information. Everything is built around that, including: Customized information. Customized information like this is a hallmark of single-purpose landing pages.

eCommerce 133