Startup Professionals Musings

NOVEMBER 2, 2013

Currently, social media is the least used of all customer interaction methods. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. What’s the problem?

Social Media 267

Social Media Media Social Network Viral 267

This is going to be BIG.

APRIL 1, 2020

Two, if you are lucky, you are still being paid to do a job—a job that, for founders, marketers and sales teams, means connecting with customers during a terrible health crisis and a recession. Start with the customer in mind first—ask what content you would want to consume if you were them. Here are some tips: 1. What do they need?

Marketing 138

Marketing Channel Video Viral 138

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. If most of your clients are generated by way of referral, then by golly start there, build multiple referral programs and look to use channels such as partnering and content to amplify how you get referrals.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 235

Marketing SEM Startup Viral 235

Startup Professionals Musings

JULY 29, 2016

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Actively listen to customer feedback, and don’t be a one-trick pony.

Social Media 120

Social Media Metrics Viral Channel 120

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 146

Marketing SEM Viral Social Media 146

Startup Professionals Musings

JULY 9, 2011

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area.

Social Media 261

Social Media Media Marketing Social Network 261

Duct Tape Marketing

MARCH 1, 2016

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Hippoland

FEBRUARY 12, 2018

I’ll give you an example with my own startup LaunchBit and how our understanding of the problem and the customer became more refined over time: V1: Helping online marketers get customers profitably. V2: Helping online marketers who have previously bought ads in email lists get customers profitably. But the execution is hard.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

I’ll give you an example with my own startup LaunchBit and how our understanding of the problem and the customer became more refined over time: V1: Helping online marketers get customers profitably. V2: Helping online marketers who have previously bought ads in email lists get customers profitably. But the execution is hard.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Startup Professionals Musings

JUNE 4, 2010

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Read everything you can about viral marketing. Maybe it’s time to sign up for a few free Webinars, or even invest in an expert consultant in this area.

Social Media 222

Social Media Media Marketing Social Network 222

David Teten

DECEMBER 3, 2019

This provides us more time to develop meaningful relationships with prospects and customers. For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 9, 2019

Content marketing in general—and video marketing in particular—needs strategic planning to work. For B2B marketing , the primary goal of content, video included, is often lead generation. Possibly gated, since the focus is lead generation. Choosing video types for lead generation.

Lead Generation 110

Lead Generation B2B Video Marketing 110

www.forentrepreneurs.com

FEBRUARY 2, 2010

For Web and SaaS businesses with smaller transactions at higher volumes, this kind of modeling and tracking is much easier, as web-based lead generation and marketing have easy to implement measurements, and the greater the volume of transactions, the more clearly patterns emerge. e.g. there could be large deals, and smaller deals.

Metrics 55

Metrics Design Entrepreneur Startup 55

www.foliomag.com

JULY 31, 2012

Lead Generation. Webinars Events. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” White Papers.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

MARCH 17, 2023

Louis emphasizes the importance of the third phase of the Bullseye Marketing approach, which is to create mental availability and build up brand awareness so that you are top of mind for your customers and make your short-term marketing more effective. Questions I ask Louis Gudema: [02:11] Why’d you write a second edition?

B2B 82

B2B Marketing B2C ChatGPT 82

Duct Tape Marketing

JUNE 22, 2021

Sales, lead generation, and customer support are not far behind because those are the things that we want to do the most, but I think you have to realize that there’s a place for social media today, and you just have to understand where that is. Re-engaging current customers. Generating leads.

Social Media 95

Social Media Media Curation Audience 95

unbounce.com

DECEMBER 11, 2012

Do you explain the value or size of your lead gen giveaway (discount amount, number of ebook pages, $ value)? Do you provide examples of previous customers using or complimenting your product/service? Are you using your confirmation page to provide the new lead with further instructions? Lead Generation.

PPC 94

PPC Social Media Conversion Elevator Pitch 94