Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. 4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day.

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

OCTOBER 31, 2017

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims. Don’t confuse this with Customer Service.

Customer 171

Customer Retention Software Review Metrics 171

ConversionXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Omnichannel aligns branding, messaging , and customer service across every channel.

Customer 118

Customer Marketing Channel Audience 118

Steve Blank

JANUARY 17, 2023

Venture Studios are an “idea factory” with their own employees searching for product/market fit and a repeatable and scalable business model. The studio’s internal team builds the minimal viable product, then validates an idea by finding product/market fit and early customers. They do the most to de-risk the early stages of a startup.

Technical Cofounder 346

Technical Cofounder Intellectual Property Technical Review Incubator 346

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2022

The same lesson applies to our daily life of data and metrics. Revenue from your billing system compared to cash flows from your bank statements. Revenue from your billing system compared to cash flows from your bank statements. Number of active customers from Stripe, and from your User Portal.

Analytics 248

Analytics Software Review Metrics Technical Review 248

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: Today, it seems as though there’s a never-ending list of channels and ways in which your customers can communicate with you and your business. Marketing Podcast with Todd and Laure Fisher.

Metrics 85

Metrics Marketing Software Review Cofounder 85

YoungUpstarts

JANUARY 30, 2015

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3% billion and generated $4.1

Advertising 100

Advertising Revenue Mobile Intellectual Property 100

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

ConversionXL

SEPTEMBER 20, 2021

billion in ad revenue in 2020. But you can also accumulate significant exposure and revenue through an organic YouTube strategy. As with most platforms, there are metrics that matter, and vanity metrics. Both metrics represent high engagement. YouTube generated $19.77 Time-to-value is much more important.

Analytics 134

Analytics Metrics Channel Video 134

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. How many searches have been guided by promoted content?

Technical Review 146

Technical Review PPC SEM Marketing 146

Steve Blank

NOVEMBER 16, 2009

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

Customer Development 219

Customer Development Web Developer Customer 219

VC Cafe

MARCH 1, 2024

AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing. Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030. trillion by 2030.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. Your customers want different things. Market penetration.

Marketing 115

Marketing Framework Metrics Channel 115

Hearpreneur

OCTOBER 25, 2023

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO).

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

Guy Nirpaz

MAY 29, 2016

I’ve written recently that MAU and DAU are the most important metrics for Customer Success. For that purpose I will assume that I’m the VP of Customer Success of Google AdWords product. Here’s what an AdWords customer needs to do in order to present their ads, taken from the Google AdWords website.

Metrics 40

Metrics Customer Technical Review Programming 40

Startup Professionals Musings

AUGUST 25, 2011

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her new book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Customer 242

Customer Technical Review Business Model Revenue 242

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

SoCal CTO

MARCH 20, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 20, 2007 Kevin Federline Search Engine Just saw a post - Sleep with a pop star, get your own branded search engine. talking about Prodeges Search with Kevin Site - [link]. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

Technical Cofounder 150

Technical Cofounder Southern California Search Engineer 150

YoungUpstarts

FEBRUARY 10, 2016

Over the last years, there has been an explosion of online trading platforms that offer the option to trade online with the best technology and the lowest-priced account that maximizes the premium features your customers can actually use. If your customers are online, you should be too. ROI of Customer Experience.

Customer 100

Customer Technical Review Mobile Web 100

Startup Lessons Learned

DECEMBER 23, 2009

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167

Metrics San Francisco Lean Continuous Deployment 167

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. They map out a repeatable process to avoid chaos and confusion in your team and with customers. So, how can marketers align every department for a consistent customer experience? Marketing strategy.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The benchmark for a good conversion rate depends on factors like pricing, average order value (AOV), and lifetime value of a customer (LTV). conversion rate, that’s 1,200 new customers.

Conversion 156

Conversion CPA Metrics Analytics 156

ReadWriteStart

APRIL 8, 2023

Customers will be even more comfortable with the introduction of voice commerce, another unicorn of the online shopping experience. Sustainability is the Queen In 2023, customers have become even more environmentally conscious, as recent statistics prove. million people and generate monthly revenue. Only in 2021, 72.9%

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. How many searches have been guided by promoted content?

Technical Review 78

Technical Review PPC SEM Marketing 78

Startup Professionals Musings

APRIL 7, 2017

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Small Business 147

Small Business Revenue Technical Review Business Model 147

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Potentially, every interaction with the customer or the prospect can be personalized to a point. Copy-pasting examples from case studies is a doomed endeavor as your company and your customers are specific and different.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

NOVEMBER 25, 2020

Typically, people who are going to watch these videos are already customers or at the very bottom of the funnel. It’s a great way to bring value to your customers, but you’re missing out on the leverage that YouTube provides. Key metrics: Average View Duration, Click Through Rate, & Views 3. Key metrics (90% of your focus).

Channel 129

Channel Metrics Algorithm Video 129

The Startup Magazine

AUGUST 13, 2020

For example, these tools would only show you the mentions of your business profile on the platform, which is searching. Searching for a Brand Name on Search Engines Can Reveal All the Mentions. If you have ever tried to search for your brand on Google, or any other search engine, you must have come up with thousands of results.

Social Media 97

Social Media Reputation Analytics Technical Review 97

Hearpreneur

JANUARY 19, 2022

I need to look after our personnel because they look after our customers. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. When the pandemic struck, it diminished the purchasing power of our original customer base, resulting in a drop in our monthly sales.

Entrepreneur 119

Entrepreneur Metrics Technical Review North America 119

ReadWriteStart

JULY 7, 2021

User-friendly courier delivery apps ensure round-the-clock fulfillment of parcels to customers across different locations. . Without a doubt, the customers have to arrange for the courier delivery by themselves. . The tremendous growth in the on-demand economy has prompted customers to want same-day delivery of parcels.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Both are critical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

crowdSPRING Blog

DECEMBER 14, 2016

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. For most businesses, success translates to more revenue (and profits). Tip: Think about what needs to happen for your business to succeed.

SEO 48

SEO Search Engineer Small Business 48

Startup Professionals Musings

NOVEMBER 3, 2012

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Technical Review 234

Technical Review Business Model Revenue Social Media 234

ConversionXL

MARCH 3, 2016

The most actionable, useful data is concealed and it can only be revealed through custom reports and segmentation. How to Use Custom Reports. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective.

Analytics 48

Analytics Customer PPC Metrics 48

Startup Professionals Musings

DECEMBER 7, 2022

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Actively listen to customer feedback, and don’t be a one-trick pony.

Startup 335

Startup Social Media Metrics Viral 335