Remove Customer Remove PPC Remove Sales Cycle Remove Video
article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. Sales finds aligned accounts and works with marketing to create customized journeys. This required more product evangelism and customer wins. What is account-based marketing?

article thumbnail

Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. A demand generation program engages buyers at every touchpoint throughout the three major stages of the customer journey , from first knowledge of you until they convert into a qualified lead. Consideration.

Demand 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

PPC 131
article thumbnail

How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales

Duct Tape Marketing

How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales written by Guest Post read more at Duct Tape Marketing. Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales.

Sales 48
article thumbnail

YouTube Ads: How to Set Up, Run, and Monitor Campaigns

ConversionXL

The platform relies solely on video (of course), but it also includes unique ad options and specifications. From there, you’ll be able to publish your video ads. Once you click “Create Channel,” you can start uploading your video ads. Private videos can be viewed only by people who were invited to see it.

Campaign 133
article thumbnail

Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Here’s a basic process you can follow to get to the heart of your audience’s voice… Run customer and lead surveys. Schedule 1-on-1 customer interviews. I really recommend reading this voice of customer article Jen Havice wrote for CXL. Your customers change, after all.). ” (via Unbounce).

Email 93
article thumbnail

What 15 CEOs Learned Building Top Agencies

ConversionXL

Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. blog post, video, etc.).”

SEO 110