Customer Product Name Reference Revenue 
37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. One thing we learned early on talking to Basecamp customers: Many of them didn’t even know that the app was called Basecamp.
Steve Blank
MARCH 15, 2017
His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. All good news. That was it.
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Steve Blank
APRIL 9, 2009
And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.
Occam's Razor
OCTOBER 21, 2013
This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. That of course will mean more referring keyword data will disappear. We are headed towards having zero referring keywords from Google and, perhaps, other search engines. Implications of Secure Search Decision. Organic landing pages report.
Steve Blank
AUGUST 20, 2012
By 1997 E.piphany was a fast growing startup with customers, revenue and something approaching a repeatable business model. With a massive leap of creativity we decided that it should it should have our company name and the letter “E” with a swoop over it. Given that the name of my company and the name of your.
The Startup Magazine
MARCH 6, 2019
Issues facing new businesses include a lack of financial resources and lack of exposure to potential customers. In order for businesses to reach clients and generate the revenue needed to stay open, companies must develop a promotional strategy that will reach desired clientele. Stationary Products. Billboards and Banners.
Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. customers, revenue, etc.). Plus, the domain name was available!
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