Remove Demand Remove Global Remove Sales Cycle Remove Viral
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Price is not an exercise in maximizing some micro-economic supply/demand curve, slapped post-facto onto the product. Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo simple enough to be self-service).

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

This value-based model bringing all the right customers to their yard is called demand generation. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Like SEO, demand generation is a long game.

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270+ Tools for Running a Business Online

mashable.com

Nuospace – On demand collaboration software that provides online document management, allows you to edit pages in your browser, and offers tools to engage your colleagues. Xing XING – A global networking and contact management site for business professionals. Track leads and manage your sales pipeline.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Philippe Botteri.

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10 Tips for Enterprise Software Startups

ReadWriteStart

Bernard is based in New York, was born in Berlin, has lived in and started companies in Asia and Europe as well as America; he is comfortable with globalization. The global economy is currently going through a " perfect storm" of change , so we can expect even more creative destruction than normal. So VCs will need to invest.

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