Hippoland

SEPTEMBER 28, 2018

We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. These fast sales cycles tend to come from selling to other startups. And that sales cycle can be long.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. These fast sales cycles tend to come from selling to other startups. And that sales cycle can be long.

Asia 48

Asia Indonesia B2B Singapore 48

Hearpreneur

MAY 8, 2022

connections and benefit from quicker sales cycles and more opportunities. As a COO of the Mediumchat group, I'm responsible for all operations including marketing. The more these needs trend, the more you can identify a way for your business to provide them or partner with a like-minded company to offer these services.

Entrepreneur 130

Entrepreneur Audience Social Media Channel 130

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. With only 25 salespeople, it also required moving away from “spray-and-pray” demand generation to a more focused ABM. A look at ABM in action: How Snowflake achieved 300% growth in 15 months.

Customer 98

Customer Marketing Channel Acquisition 98

infochachkie.com

SEPTEMBER 24, 2011

If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales. Basing a consultant’s compensation on the incremental revenue they generate is a great example of a deal that is on The Fringe (for other creative approaches to partnering, see Agreements on The Fringe).

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

BeyondVC

AUGUST 26, 2008

I have written a number of times about frictionless sales and how on-demand companies have a huge opportunity to reduce their sales and marketing costs and subsequently scale their business more efficiently. There is nothing to install, so workers can start using online software without the aid of the tech department.

Cost 60

Cost Sales Sales Cycle Demand 60

ReadWriteStart

NOVEMBER 16, 2010

Guest author Bernard Lunn is a serial entrepreneur and business adviser to start-ups and is ReadWriteWeb's former Chief Operating Officer. So if you are techie, find a founding partner that is a hustler. If you are hustler, find a superb techie as founding partner. SaaS reduces your sales cost but also means that VC is needed.

Software 127

Software Startup Architecture Bootstrapping 127

ConversionXL

JUNE 2, 2022

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip!

Software Review 78

Software Review Social Media Social Network Software 78

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway.

Software Review 48

Software Review North America Europe Metrics 48