Remove Demo Remove Lead Generation Remove Metrics Remove Retention
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. He explained how lead generation uses a short term, sales-focused strategy. How will you act? Gaetano DiNardi.

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What Does the Future Hold for Conversion Optimization?

ConversionXL

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods.

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What is CRM? Customer Relationship Management Explained

Up and Running

In its simplest form, a CRM will help you increase customer retention, which in turn increases profits. Typically, this is most valuable for marketing, sales, and service teams who are actively working on lead generation. This may be something simple like a test instance of the software or as hands-on as a live demo session.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

Over the course of the next 20 minutes Lars & I will dive deep into KISSmetrics processes so you can learn: The up-front investment that helps them generate a continuous stream of leads. The real metrics that help you determine if you’ve achieved product/market fit. & a lot more. Calculate Your Churn.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? ABM opens the door to many types of opportunities.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

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Introduction to Growth Hacking for Startups

VC Cafe

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. like/+1/follow?

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