Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Seeing Both Sides

FEBRUARY 9, 2015

For example, PR doesn’t scale. It seems like such an amazingly efficient source of customers, yet ask any marketing communications or PR professional to acquire 10x the number of customers that they did last year and they’ll look at you as if you have 10 heads. Churn rates are another metric that can get harder with scale.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Duct Tape Marketing

MAY 4, 2016

The Referral Engine – John Jantsch – Yep, I wrote a book on the subject! The PR Masterclass : How to develop a public relations strategy that works! Jelli – Self-service platform specifically designed for broadcast audio advertising; the easiest and fastest way to buy radio ads. Email Design Best Practices.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

JUNE 6, 2007

The book is for CEO's and Marketer's and Search Specialists and Web Designers and User Researchers and Website Administrators and Website Owners and HiPPO's and of course Web Analysts. I don't plan to shamelessly flog the book in repeated posts because this blog is not about PR. Bonus: Interactive CD. Thank you.

Analytics 60

Analytics Web Affiliate Metrics 60

market-by-numbers.com

DECEMBER 7, 2009

The driving force helps shape technology choices, importance of design, market segment, and business model as well as company culture, growth plan and exit strategy. The “encroachment&# of business or engineering on design is (theoretically) dependent on the driving force, rather than personal bias.

San Diego 40

San Diego RSS Lean Elevator Pitch 40

Cracking the Code

OCTOBER 10, 2008

In this case, fully-burdened is not just the salary, bonus, and benefits of the sales rep, but also allocations for sales engineering support, executive support, marketing expense, and professional service expenses associate with securing the customer. Impact of the recession on SaaS Sales&Marketing pr. SaaS 13 Index Valuation.

Software Review 48

Software Review North America Europe Metrics 48

crowdSPRING Blog

APRIL 3, 2015

We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Trada, the Google Ventures-Backed SEM Crowdsourcing Firm, Closes Its Doors mklnd.com/1xPy1rc. How Search Engines Work, Part Two crowdspring.co/1BJ45rq.

Small Business 48

Small Business Design Social Media Software Review 48

Duct Tape Marketing

JANUARY 13, 2017

When we think of search engine optimization (SEO) and search engine marketing (SEM), we usually focus on online traffic. However, at the Google Performance Summit this past May, the search engine giant shared several important statistics in terms of local search: Nearly a third of mobile searches are related to location.

SEO 28

SEO SEM HTML Search 28