Design, Revenue, SEM and Viral

Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Develop viral content.

Viral

Viral Marketing SEM Campaign

I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Develop viral content.

Viral

Viral Marketing SEM Campaign

Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Develop viral content.

Viral

Viral Marketing Entrepreneur SEM

Startup Viral Marketing Costs Real Money These Days

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Develop viral content.

Viral

Viral Cost Marketing SEM

Startups, Check Your Budget For Viral Marketing

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Develop viral content.

Viral

Viral Marketing SEM Startup

Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Develop viral content.

Campaign

Campaign Cost Viral Marketing

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review

Technical Review Hockey Stick SEM Channel

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco

San Francisco CPA SEM CTO Hire

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product).

Revenue

Revenue Acquisition Channel Campaign

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition

Acquisition Cost Customer Entrepreneur

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

DECEMBER 7, 2010

Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.) There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) Class Lecture/Out of the Building Assignment: What’s a revenue model?

Wiki

Wiki Lean Management Business Model

Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil.

Software Review

Software Review Cloud Technical Review Sales Cycle

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review

Software Review North America Europe Metrics

Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. If an optimization has an effect at the micro level that doesnt translate into the macro level - who cares?

San Francisco

San Francisco Lean Continuous Deployment DC

Why Metrics Get Worse With Scale

Seeing Both Sides

FEBRUARY 9, 2015

The law of large numbers suggests it is easier to double in size when you are doing $1 million in revenue as compared to when you are doing $10 million, never mind $100 million. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup. Take growth rate as a simple one.

Metrics

Metrics Churn Rate Acquisition SEM

StartUpRoar

Viral Marketing And Word-of-Mouth Require Investment

I Haven’t Seen A Startup Yet Thrive Without Marketing

Trending Sources

Many Entrepreneurs Believe Viral Marketing is Free

Startup Viral Marketing Costs Real Money These Days

Startups, Check Your Budget For Viral Marketing

Why Good Marketing Campaign Costs Continue To Rise

Why The Haters are Wrong About Growth Hacking

Lessons Learned: The three drivers of growth for your business.

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Lessons Learned: Q&A with an actual reader

Why Metrics Get Worse With Scale

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