article thumbnail

One Piece Of Advice Startups Might Not Hear – Direct Marketing Is Not Dead

YoungUpstarts

One of the best ways to grow both your market and your own personal network within that market is direct marketing, especially in print. There is only so much social media can accomplish and where it leaves off, direct marketing picks up – and vice versa. Networking at Its Very Best. Cost vs. Results.

article thumbnail

Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product. We were both losing in the lucrative high-end market segment. Cross endorsement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Develop a marketing strategy specific to this media.

article thumbnail

Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product. We were both losing in the lucrative high-end market segment. Cross endorsement.

Partner 225
article thumbnail

Agam Berry’s Six Startup Tips For Aspiring Indian Entrepreneurs

YoungUpstarts

He has worked for more than a decade on developing this skill set and applying it to the digital world. Here are six startup tips for aspiring Indian entrepreneurs looking to start their own businesses, like he did. Direct marketing. He credits a great deal of his success to his negotiation skills.

article thumbnail

Microtargeting Tips for Startup Business Success

The Startup Magazine

It was not that long ago that marketing was a blunt instrument. Millions of direct marketing messages flooded mailboxes from coast to coast, with most of them destined for the trash. Use the Right Tools to Identify Your Target Market. Develop Microtargeting Campaigns Based on Shared Interests.

article thumbnail

Healthbox Picks Seven Startups For Inaugural Accelerator Program

YoungUpstarts

“When you are able to match the interests of the community, established organizations will take notice and be more engaged in the growth of the startups.” “When you are able to match the interests of the community, established organizations will take notice and be more engaged in the growth of the startups.”