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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

Poor customer service and frequently missed deadlines will reflect on how you are perceived on the internet. Your online reputation as a company or brand defines how users perceive you on the internet. Then work through the steps outlined above to develop a system for your business. .

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The 5 Biggest Turn-Offs On A Company Website

YoungUpstarts

The internet is growing increasingly visual, and while photos and videos are certainly an important part of web design, they can’t come at the expense of clarity. If a visitor arrives at a website and is presented with a large, high-resolution image with a few vague words, but can’t discern what the company’s product is, they will leave.

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Entrepreneurs Need Market Data to Back Their Vision

Startup Professionals Musings

Let me offer a few suggestions which should allow you to do the work yourself: Use Internet search engines. The Internet today is like the Library of Congress at your fingertips. Search on any product name for census data, online research reports, trade association publications, and online newspapers with relevant statistics.

Marketing 243
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3 Tips For Growing An e-Commerce Business Fast 

YoungUpstarts

If you are selling products online, it is necessary to develop a platform that enables you to sell on retail basis. This means that you must maintain a stock of products you are selling in a public storage facility that you can access easily whenever you have an order. Craft a strategy for selling online.

Channel 113
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Get Credible Market Research Without a Consultant

Startup Professionals Musings

Let me offer a few suggestions which should allow you to do the work yourself: Use Internet search engines. The Internet today is like the Library of Congress at your fingertips. Search on any product name for census data, online research reports, trade association publications, and online newspapers with relevant statistics.

Marketing 221
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Many Startups Stumble on International Cultures

Startup Professionals Musings

Although the Internet gives you pervasive reach, it hasn’t reduced the world to one locale for your business. Brazil is now a powerful country, but similar examples still prevail in many developing nations. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures.