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Why SWOT Analysis Belongs in Your Business Plan

Up and Running

I believe in it because the SWOT phase was vital to my planning process as I grew Palo Alto Software from zero to over $5 million in annual sales. If you’re holding regular business plan review meetings , SWOT analysis is a good framework for thinking through how you need to adjust your business strategy to meet your goals.

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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. Start your lean business plan today: Download our Free Lean Plan Template one-page-pitch-download.pdf. That’s a lean business plan.

Lean 60
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Failing fast is different from failing often. Image source.

Marketing 115
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How To Use Immersion To Create Amazing Experiences

Duct Tape Marketing

A four-time tech entrepreneur, his most recent company Immersion Neuroscience is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising, and live events. Click on over and give us a review on iTunes, please! Like this show?

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Growth marketing borrows a concept from the lean startup methodology. The results? Prospect trial to conversion rates fell with the longer trials.

Framework 102
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What we learned from the first week of Uber & Lyft returning to Austin

Austin Startup

by Andy Tryba & Marisa Goldenberg Ridesharing in Austin got even more interesting on Memorial Day as Texas Governor Greg Abbott signed into law a statewide regulation framework overruling local Austin rules. The third set of folks we lost are temporarily using Uber/Lyft’s discount codes but may actually prefer RideAustin (and/or Fasten).

Austin 83
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How to Create a Compelling Unique Selling Proposition

ConversionXL

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. The USP that communicates this is: “ConvertKit helps you find your audience, turn them into true fans, and earn a living as a creator with our audience building and email marketing software.”.